Salesforce Canada

In the early days of running a small or medium-sized business, your initial customers might be friends, acquaintances or even family members. Next will come the strangers — though hopefully they won’t remain strangers for long. The most successful SMBs learn to really know their customers, whether

Even if you still make a lot of phone calls, are constantly texting and post on social media throughout the day, you probably also continue to live in your inbox. Customers often reach out via email with feedback or questions about a proposed deal. Coworkers and managers send email to provide

People throw around the term “cloud computing” so often by now that it’s probably assumed you know exactly what they’re talking about. “It runs in the cloud,” the IT person might tell you about an application you’re now being asked to use. “We’re storing it in the cloud,” another coworker might

If running a business were like driving along a one-way street, there would probably be far fewer entrepreneurs interested in taking the journey. The path business owners take is often far more varied and uncertain. Some companies get started out of someone’s house and later become a multinational

The best reps truly care about their customers — especially when they can sell them something that makes them more successful. The best reps also truly care about their employer. Working for a company that offers valuable products and services makes their jobs a lot easier. And of course, the best