Salesforce Canada

Artificial intelligence has made so many headlines over the past two years -- both good and bad -- that startups entering the space need to think carefully about how they position the technology to their customers and prospects.

When team members use social media to meet key objectives -- whether it’s reducing the number of issues, boosting the number of advocates and helping drive greater loyalty and repeat purchase -- it will be clear why they’re an important part of your arsenal.

As classrooms across Canada embark upon Coding Quest, they may have very different goals, but in some way they’ll tie back to The Learning Partnership’s core mission: to help kids develop the skills they’ll need to be successful in the 21st century.

By the time a customer reaches out for help with service and support, they’ve already made an investment that might have taken a lot for the sales and marketing team to win from them. Over the course of generating demand for a particular product and service via a marketing campaign, for instance, a

Open your books at the end of the month, the quarter, or the even the end of your company’s fiscal year. Hopefully you’ll see records that reveal strong numbers related to overall revenue and growth. Look a bit closer, though, and ask yourself: can you talk to these numbers merely in terms of

If an ordinary picture is worth a thousand words, as the saying goes, imagine what a picture could be worth on Instagram -- especially a picture that receives a lot of likes or click-throughs back to a website page to purchase your products and services. While many small and medium-sized businesses

Most businesses follow at least one common rule: If you want to make money, you’ve got to spend money. The way they do so, however, may overlook something really important. Lots of companies will allocate financial resources to hire and train salespeople, as well as the dollars required for tools

Once you’ve launched a small or medium-sized business, attracted a healthy roster of customers and established a certain level of brand awareness, it might feel like it’s time to simply sit back and watch your firm grow. In some cases, though, you might start to feel the same entrepreneurial itch

Just because consumers are constantly connected, that doesn’t mean brands should be constantly marketing to them. No matter what kind of tactics you use, you’ll get your best results when you look at the data to identify the right time -- as well as the right channels -- to begin or continue a conversation with them.

If you’re a sales manager or even the owner of a business, consider how you can strike the right balance between competitiveness among salespeople and also encourage collaboration within the team. Like this: