Salesforce Canada

She’s fearlessly moved to new countries where she didn’t speak the language, taken on roles for which she had little previous experience and eagerly dove into learning about new technologies. Suffice it to say that Elodie Martinez has no problem trying new things. It’s one of the many attributes

Companies need to serve customers based on the specific expectations the customer has. Learn how to identify customer expectations and meet them.

It’s the inevitable question — almost an accusation, really — that will often get lobbed at those responsible for content marketing at some point in their professional journey: “We’re creating all this stuff, but does it really make a difference in terms of our actual business?” Even if the

Companies often work hard to design a logo that will be not only attractive, but deeply memorable. They want something so distinctive that just glancing at it on a sign or in an ad will remind their target market of who they are, and hint at their unique culture. This is the same thing a “brand

You may not know exactly what makes a great sales rep, but you know what you like. If that phrase sounds familiar, it’s because it’s a take on an old adage about the world of fine art. Some people may not have a background in art history, for example, but they have no problem choosing a painting