Salesforce Canada

Pop quiz: What do you do with a hammer? The answer: hammer something, like a nail into a piece of wood. What about a saw? Easy — you use it to saw something, like maybe that same piece of wood into which the nail was hammered. Now it gets tougher: what do you do with a marketing platform?

There are plenty of posters, laptop wallpapers or even fridge magnets that extol the virtues of great customer service. Maybe some of them are visible in the office where you work. They might say things like, “Customer Service Is Not A Department. It’s Everyone’s Job,” or “Customer Service Is Not

There’s always a difference between using a social media platform in your personal time and using it as a marketing channel for your company, and that’s particularly true of small and medium-sized businesses that want to reach their audience via LinkedIn. In its earliest days, LinkedIn came across

Everyone is familiar with the saying “time is money,” but a lot of business executives may not realize the exact relationship between the time it takes a customer to go through the sales cycle and their ability to achieve their annual financial goals. When companies start making forecasts, for

Some companies are searching, grasping, hungry for just a few more leads. Other companies are generating an avalanche of leads. Neither scenario is ideal, and in both cases organizations will face the same challenge. No matter how many leads you’re generating, the trick is determining which