Customer Data Cloud

It may not get put in a wooden chest and placed in a secret hiding spot, but data remains the most valuable treasure a business can possess. At one time, customer purchase records, financial statements and other mission-critical information would be stored in filing cabinets that could be securely

Creating an effective sales and marketing strategy starts with a target that is focused and allows you to make the right decisions about where to invest your time, talent and other resources.

Few firms proactively establish a “future of work” strategy. More often, there is a particular trigger or tipping point that requires companies to rethink their traditional approach to getting things done.

With search rankings weighing heavily on web traffic and conversion rates, it’s essential to make sure your business comes out on top. But how?

When executed properly, influencer networks have a trickle-down effect on the companies that nurture them – to the point where the company starts to become more influential, too.

The best customer service agents just have a certain way about them, but using these traits in a call centre doesn’t mean they transfer easily to social media.

Cloud computing can benefit every company of any size. Learn more about its benefits in this article.

There’s a lot less risk in being a “fast follower” of tech trends versus being an early adopter. Yet the chance that those tools will become commonplace in your industry — and possibly become part of your customer’s standard expectation — means lagging tech trends can pose the greatest risk of all.

For small and medium-sized businesses, determining customer service success is even more straightforward: when customers are truly dissatisfied, they simply don’t come back.

Canadian small and medium-sized businesses may feel particularly at risk from digital disruption because they are already struggling to compete against larger competitors, and also because adopting digital technologies might seem even more disruptive to the way they work.