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Amid the day-to-day challenges of running a company, like trying to grow sales and delivering customer service, it may be easy to forget how cloud-based customer relationship management (CRM) can help contribute to key business outcomes. In that sense, there’s no time like now to look at what the business community has learned about CRM and cloud computing, and then apply it to your organization. Think of it as a grown up version of practicing your A, B, Cs.

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