Customer Data Platform

Data and analytics have revolutionised the way companies operate. When used intelligently and securely, data simplifies company operations, informs decision-making, and fosters more robust customer relationships. Yet, the legal industry struggles to follow suit. There is a wealth of untapped

In the old days, it was a filing cabinet that got stuffed so full that no one wanted to risk opening a drawer for fear of what might spill out. Later, it became that shared drive on the corporate network — the one that had folder after folder of documents and spreadsheets that everyone had to wade

If your desk becomes too cluttered, important documents inevitably go missing. Fail to weed through your inbox occasionally and it becomes difficult to separate the email messages that require action versus those that can be ignored. A calendar is only useful as long as the schedule of meetings and

Walk into the marketing department of any large organization and you’ll likely hear conversations about the same things: open rates, click-throughs, reshares and leads. These are all examples of the data that makes marketers more effective in a digital-first age. Having a solid grasp of the

Marketers have two choices: drown in the sea of terminology that reflects how their jobs have changed, or dive in and get into the swing of things.

For all the hard work and occasional challenges, there are many aspects of working in sales that can be a lot of fun. Travelling to thought-provoking industry events! Getting to know smart and creative customers! All kinds of data entry! Okay, so the data entry part usually isn’t considered all

The innovations we’ve seen in cloud computing, mobility and artificial intelligence have been amazing, but so far there’s no technology that can allow busy entrepreneurs to create replicas of themselves. If you’ve launched a small or medium-sized business and have watched it grow, you know how