Customers and prospects may find the details of certain events will fade from their memories not long after they’re back at the office. A sales pro that uses an event to help them succeed, on the other hand, will prove unforgettable.
Sales in the digital age isn’t just a matter of helping customers find solutions: Salespeople must know the tools, terms, and tech that drive their careers.
Customers don’t want to be farmed, hunted, or greeted with fake “smiles” over the phone. They want to feel genuine interest and appreciation for the things they’re going through every day.
Pay attention to a really good podcast and you’ll start to hear some things that could serve as a template of sorts for your next call. Are you listening?