Sales

Selling is not a one-way performance, it’s a dialogue that requires just the right kind of interaction with the customer based on what they’re hearing in the demo.

Approach relationship mapping with data, consistency and also some empathy, and it will be a lot easier to use your map to get to where you want to go — to more closed deals within every account.

Warm leads are the building blocks of a company’s growth strategy, and as they convert into real customers they bring critical data to CRM such as Sales Cloud.

Whether you’re a large company or a small and medium-sized business (SMB), sales territory mapping should be on the to-do list long before reps start conducting outreach.

Much like lead generation, the earlier and more often AI is introduced into the sales closing process the more likely it will prove effective for reps and their employers.

Given how much time sales often spend prospecting — particularly on prospects that aren’t worth the effort — it makes sense to start with AI in lead generation first.

When you have your “happy ears” on, for example, sales teams will be filtering out all the potential reasons why a customer or prospect will pass on a product or service.

Non-revenue goals can be scheduled whenever you like, and can be tweaked to be more ambitious, but if what you’re after is a step up in your career, they’ll make a big difference.

Far from feeling like a waste of time, a great sales training refresher session will take the team one step forward from where they were before — and reduce the danger of slipping back into any bad habits.

No one starts out as a top performer, but many more sales reps could turn into one with the right coach standing behind them. With the right technology tools to assist with the process, this is a perfect moment to get started.