By Kathleen Garvin
“Behind every successful business is a successful side hustle.”
To be fair, that’s not exactly a saying, but test-driving a potential full-blown business on a part-time basis isn’t a bad idea.
A side hustle or side gig is typically described as a small business operation someone...
“Why, thank you!”
“How did you know?”
There are all kinds of ways customers respond when you seem to anticipate their needs or provide some value they didn’t expect, but that third one is probably what we should focus on in this post.
The fact is, customers are usually surprised and...
The longer you run a small or medium-sized business, the more you get familiar with the rules: The customer is always right. You should always offer a great experience, not just products and services. Data drives the best decisions.
While you’re following those rules, however, there are machines...
When an in-person meeting is going well, you can almost feel the good vibes spreading across the boardroom.
People are sitting up a little straighter in their swivel chairs. No one is hiding behind an open laptop. Everyone is making eye contact. They’re giving each other a chance to speak before...
You can’t keep a good small or medium-sized business down, even when there’s a global pandemic disrupting everyday life as we know it.
Almost from the moment COVID-19 began, there were worries that temporary closures and enhanced safety protocols would significantly impact all but the largest and...
When the going gets tough, Canada’s small businesses don’t just get going — they get more innovative, strategic and customer-focused than ever before.
It takes resilience to be an entrepreneur in the best of times, and most of what we’ve experienced in 2020 wouldn’t fall into that category. It has...
Having an app in 2020 is kind of like having a website in 2010: the majority of customers expect businesses to offer one, and for the experience of using it to give them significant value.
While smartphones have changed considerably over the past few years, the one constant has been the use of...
If you’re trying to pitch the idea of using a CRM to a person or group that’s averse to trying new technology, ask them to imagine the letters stand for “career redefining moment.”
As you walk through the benefits, you can explain that they actually stand for “customer relationship management,” but...
When most small business owners drew up their original business plan, they probably didn’t include “artificial intelligence” under the list of resources they would need.
After all, a few years ago the notion of a small business using such technology — which was arguably even less well-understood...