Recent Stories

Treat people right and your business will get rewarded. According to the Sixth Annual State of Service Report, 88% of customers say good customer service makes them more likely to purchase again. And…

In a recent survey, Salesforce aimed to understand Canadians’ perspectives on agentic AI better. Canadian consumers are ready for a better customer experience. According to Salesforce Canada’s recent agentic AI survey, customers are…

The world is changing in new and dramatic ways. Every industry faces challenges to its status quo. It’s referred to as the Disruption Economy. Remember the frog in a pot of water on…

Customer acquisition is the art of recognizing people interested in your products and services, convincing them to make purchases, and building their loyalty. Businesses that develop a consistent, effective customer acquisition strategy achieve…

A service desk is the central nervous system that connects all your support resources with the people who need them. As your business grows, it becomes harder to manage all the requests you…

Every sale is an opportunity to build customer loyalty. When reps are ready to answer pre-purchase questions, address any concerns, and offer expert advice, customers know they’re in good hands. Building trust through…

While 61% of service professionals believe their organization addresses service issues proactively, only 33% of customers agree, according to Salesforce’s State of Service Report. This gap shows many businesses aren’t responding to customer…

The business case for adopting artificial intelligence (AI) has become crystal clear, and many companies are already seeing results. According to recent Salesforce research among small and medium-sized businesses (SMBs), the top three…