Recent Stories

Video helps businesses connect with their audience on a different, more human level. Here are seven simple ways to add video to your marketing campaign.

Customers must be at the forefront of every marketing initiative, meeting, and to-do list. We’re truly living in the age of the digital marketer, as we now have the data and technology to make every interaction personal — and every journey unique.

Salesforce knows how important small businesses are as a powerful engine for growth and in driving Canada’s innovation and employment, which is why we’re helping them with our Small Business Contest. The Small Business, Big Impact Contest aims to shine a spotlight on the amazing successes of entrepreneurs, celebrate their big contributions and to inspire other businesses.

The title of his book may sound a little scary, but Anthony ‘Sales Assassin’ Caliendo is here to help you, not hurt you. In The Sales Assassin: Master Your Black Belt In Sales, Caliendo takes readers through a multi-stage program to help salespeople improve their ability to connect with customers, close deals and grow revenue for their organization.

Your social strategy doesn't have to start from scratch. Take note of what your competitors or influencers are up to and learn from their wins and shortcomings.

As Canadians, we can sometimes be our own worst critics. Yes, we’re smaller in population than other countries and we are right next door to the world’s largest superpower, but recent data suggests those launching a startup here may have made a great choice.

Even on those days when Canadian small and medium-sized business owners feel they aren’t quite getting as much done as they’d like, they should take heart in the fact that, according to the Business Development Bank of Canada, they’re still having a major impact on our national economy.

An editorial strategy without distribution disappoints brands and marketers invested in the thoughtful creation and production of quality content. For ROI-minded marketers, tapping the right audiences can turn content marketing into a company’s number one acquisition channel.

Entrepreneurs and other business people have come to use the word “traction” a little differently than its literal definition of how a tire grips the road. For startups, traction is when you’ve not only developed a great business idea or product but are gaining momentum in terms of sales, hires and other growth markers. With that in mind, the recent Traction conference, which made its debut in Vancouver last week was aptly named.

Automation isn't always a bad thing. The right tools and tactics can free up time and help you achieve social media success.