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No matter how digital-first customers engage with brands, they are quick to realize which ones will offer them empathy throughout their experience.

If your sales team hasn’t embraced AI yet, these are a handful of areas where it can prove game-changing.

If you’re a Canadian small or medium-sized business that wants to take advantage of marketing automation, here are some tactics you can apply right away

A strong data governance strategy will make your SMB more transparent, more collaborative and more intentional in how it makes use of its most strategic asset.

Regardless of where you use automation, your employees need to understand its benefits, including lower costs, efficient growth, and improved CX.

Successful brands recognize the DTC model as an opportunity to deepen customer relationships by enhancing experiences at every state of the customer journey.

When the customer experience becomes richer, customers may be more prepared to accept that your prices will go up as a result.

Changes in customer expectations following the outbreak of COVID-19 and economic pressures like high inflation call for a new kind of marketing innovation.

Slack isn’t just for internal communication. See how Slack can help your team with networking and leveling up your recruitment efforts.

Find out how microcredentials benefit salespeople plus learn about popular program options for sales reps to explore.