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PR also doesn’t have to be an enormous undertaking that eats up a lot of your existing time to market, or the budget you’ve allocated for marketing purposes. It’s really a matter of getting started. Here are the basics -- along with some factors to keep in mind

Toronto-based Interaxon Inc. enables personal transformation through human-centered technology to help people live happier, healthier and more connected lives. Its flagship product, Muse: the brain sensing headband, is a personal meditation assistant that provides real-time audio feedback on your brain activity while meditating.

Artificial intelligence has become a part of our daily lives. In order to keep up with connected, informed, and demanding customers, companies have to use powerful technology the right way to anticipate, assist, and attract them.

It is no small feat to save the world. To do so, though, requires business acumen, discipline, and social-media savvy. Follow these recommendations and over time you’ll see an increase in productivity and impact.

You can help your business by investing more time and support in your customer service team. Learn how empowered reps can enhance the customer experience.

The dramatic impact of technology on Canada’s small businesses over the past few years makes it difficult to predict what the landscape will look like in the future, but recent data makes one thing absolutely clear: female entrepreneurs will be making their mark.

Financial Post profiles Salesforce’s commitment, growth and values-based alignment with Canada

No company can change the way their marketing, sales, customer service, and other departments operate overnight, but your leadership can make the decision to adopt a customer-centric mindset.

In this latest post in our series celebrating Small Business Month across Canada, we spoke with LevelJump Founder and CEO David Bloom to learn more about the company’s growth, and his lessons learned.

All 5 of these books have something to say about what it means to act as a marketer in 2018, and maybe even about what that role might look like tomorrow.