Recent Stories

The world doesn’t stand still. And neither does Jérôme Doucet. As VP of Sales and Marketing at storage manufacturer Montel, Jérôme knows how good technology can help businesses roll with the times.

The average sales rep may rarely come into contact with the CEO where they work, but they can still steal one of the most common productivity secrets of business leaders everywhere.

A strong field messaging guide is the best map the marketing team could possibly provide.

Canada has cultivated a startup culture with government-backed funding, incubators, tax incentives, and even special startup visas, which has resulted in a dramatic increase in tech startups and funding in the region.

Subject matter experts tend to have a few key qualities that will manifest themselves almost from the moment they come on board.

Salesforce Canada has made its debut as one of the Best Workplaces in Canada 2018.

Once you’ve gained buy-in on the SWOT analysis, however, the path to a successful partnership -- and a closed deal -- will become less of a battle and more like an easy win.

It may take some practice, but storytelling is also a lot more fun than having to come up with the same kind of generic pitch customers and prospects have heard from all your competitors.

Make the search process shorter, no matter what type of persona they are, and see how much faster they’ll turn from a a mere browser and into a paying customer.

These are five different ways companies can use information to shift the thinking -- and maybe even the culture -- of service teams towards their customers.