Recent Stories

A persona is a reliable and realistic representation of your key audience segment that’s based on research. Many businesses will have multiple personas based on different customer segments.

A product demo briefing is just the starting point in any sales training, of course, and in a well-run firm this won’t be the moment reps will hear about the product for the first time.

Try asking that question the next time you find yourself with a group of friends or business colleagues. Better yet, try it the next time you happen to be in a room of salespeople! In my experience, no other question quiets a room faster in any scenario.

As we get closer to the summer, the number of conferences and events in almost every sector begins multiplying faster than flowers in the average garden.

It’s hard for a business executive to compete with the latest viral cat video on Facebook, but that hasn’t stopped countless organizations from trying.

The world doesn’t stand still. And neither does Jérôme Doucet. As VP of Sales and Marketing at storage manufacturer Montel, Jérôme knows how good technology can help businesses roll with the times.

The average sales rep may rarely come into contact with the CEO where they work, but they can still steal one of the most common productivity secrets of business leaders everywhere.

A strong field messaging guide is the best map the marketing team could possibly provide.

Canada has cultivated a startup culture with government-backed funding, incubators, tax incentives, and even special startup visas, which has resulted in a dramatic increase in tech startups and funding in the region.

Subject matter experts tend to have a few key qualities that will manifest themselves almost from the moment they come on board.