Closed-loop reporting helps create better quality leads, maximizes value from marketing and sales budgets, leads to more reliable customer data, and crystallizes ROI contributions.
Invest in your own training programs to turn unhappy customers into customers making rave reviews, giving you both marketing fodder and higher employee satisfaction.
The journey to AI in customer service should be thought through now so that SMBs get the most out of what the technology has to offer and ensure it brings value to its customers right away.