Welcome to the world of customer relationship management, or CRM. A CRM platform assists customer service agents, helps marketers predict trends, and guides sales teams to successfully close deals. Salesforce’s Intelligent Customer Success Platform, for example, is the World’s Smartest CRM. Powered by Einstein, AI is baked right into Salesforce, so companies don’t have to think about it and they can discover insights to make smarter decisions, predict outcomes to focus where it matters, recommend next actions to increase efficiency and automate tasks to do more with less.

We’ve assembled a library of resources to help improve your CRM knowledge. These resources explain the benefits of a CRM, how cloud computing works, and why companies of all sizes — and in all industries — use CRM platforms to succeed.

 
A CRM platform helps integrate all your departments, gives you a unified view of your customers, and helps you engage deeply with them and prospects to achieve your business goals faster.
 
Help your sales team accelerate productivity.
Enable customer service representatives to provide an omni-channel customer experience.
Create personalized marketing campaigns at scale that easily tie into sales goals.
 
Build apps and processes that enhance your customers’ experience and enable your teams to do more.
Provide one resource for all your business needs that allows for unified messaging on all channels and from all representatives
The best CRM platform unites all departments in order to provide a seamless customer experience. A CRM platform helps companies manage:
 
  • Sales and other business contacts

  • Their sales funnel and customer journey

  • Mobile work

  • Customer service

  • Email marketing

  • Marketing automation

  • Social media

  • Internal help desks

  • Instant communication with customers via live chat

 
CRM platforms are well known among enterprises but many SMBs are new to this technology. One fact that unites all CRM platform users is the desire to provide a remarkable customer experience: That means all businesses, of all sizes can rely on a CRM solution. These articles explain how SMBs can reap the benefits of a CRM platform just as much as large enterprises.
 
At its most basic, cloud computing is using the internet to access software, servers, and infrastructure provided by cloud computing providers. When you use a CRM platform that exists in the cloud, you can access your data from anywhere, no matter if you on your computer at your desk, on your tablet while on the road, or on your smartphone in the field. A cloud-based CRM solution instantly updates data and is available wherever and whenever you need it.
 
Give your developers the tools they need to create an app for customers, employees, and business partners. Platform as a Service (PaaS), such as the Salesforce Platform, gives users the tools they need to build an app that enhances your customers’ experience with your business. Making an app has never been easier.
 

While some companies can rely on spreadsheets and filing cabinets, the overwhelming majority of businesses must take advantage of the power of a platform created specifically for managing customer relationships. Without it, you’ll fall behind.

Your company must invest in a CRM that’s cloud-based, scalable, and mobile. Learn more in these articles.

 
Once your company has partnered with a solution like Salesforce, it’s time to become a CRM expert. With guided training through Trailhead, your company will be able to use your CRM system effectively. This self-paced, interactive set of challenges helps professionals learn how to use the world’s most powerful CRM platform.
 

Whether you’re ready to invest in a CRM platform or want to learn more about the technology behind a cloud-based CRM system, we would love to help get you started on your journey.

Chat with a Salesforce representative, check out one of our ebooks, blog posts or this overview demo on all our solutions. 

Watch an overview of how the Salesforce Intelligent Customer Success Platform can help you achieve your business goals faster.