“With Salesforce, we can now make decisions based on data, rather than opinion, which makes us smarter and stronger.”
Building stronger partner relationships with smarter insights
“Our aim is to provide businesses with a powerful tool, proven to increase their sales and close rates”
Connecting sales and service
Financeit rolled out Sales Cloud and Service Cloud simultaneously in April 2014. “We wanted something off the shelf, so our developers could continue to focus on building new features for our loan system,” explained Mayne. Partner requests for new product functionality, which are logged in Service Cloud, help drive the development and innovation cycle for the proprietary system.
The customer service team uses the Salesforce CRM solutions to track 4,400 partner relationships – from queries raised to communications received. “Salesforce CRM provides a 360-degree view of our partner ecosystem,” added Mayne. “It enables our teams to collaborate better and work smarter.”
Regional sales reps use the Salesforce1 Mobile App to keep records up to date on the road. Every email and calendar invite is also logged automatically in a partner’s history, thanks to SalesforceIQ. “We’ve removed the administrative burden, so sales teams can focus on educating partners on how to get the most from our relationship and loan system,” added Mayne.
By integrating its loan system with Salesforce CRM, every new application can be viewed centrally. Since it was founded in 2011, Financeit has received $1.5 billion in loan applications from more than 6,000 merchant partners. “Our go to market proposition is based on three pillars: the best technology, phenomenal service and great pricing. Salesforce helps us reach these aims,” said Mayne.
Financeit’s commitment to service quality is demonstrated by the great feedback it receives from partners, prospects and consumers. The company uses a Salesforce AppExchange solution to ask everyone who contacts the business to rate their experience; it receives an average score of around 90% month after month.