Fisher & Paykel is a Trailblazer

Salesforce has helped us move from a product-focused support model to
one where the customer comes first.”

Rudi Khoury | General Manager, Sales And Operations
3,300 employees


Reduction in transactional calls thanks to the new dealer portal built on Community Cloud


Fisher & Paykel builds human-centric experiences with Salesforce.

As a premium appliance brand, Fisher & Paykel consistently challenges conventional design to create products tailored to human needs and inspired by how and where people live as well as New Zealand’s rugged landscape. The DishDrawer™ invented by Fisher & Paykel is a striking example. The modular DishDrawer, first of its kind worldwide, has revolutionized kitchen design and provided an ergonomic solution to dishwashing.

The brand continues to innovate with a vision to be the most human-centered appliance brand in the world. This necessitates a deep understanding of how people live along with respect for the planet and a commitment to sustainable design.

“We’ve always been focused on human-centered design and making products that are beautiful to use, designed to fit our homes, and deliver perfect results. We’re equally focused on ensuring our products are built to last and can be disposed of in a responsible way when the time comes,” said Rudi Khoury, Executive Vice President, Marketing and Customer Experience at Fisher & Paykel.

Salesforce plays a key role in this innovation and is helping Fisher & Paykel get closer to customers and provide them with seamless experiences tailored to their needs.

Transforming the experience for customers across the globe.

Founded in 1934 in New Zealand, Fisher & Paykel now operates in over 30 countries, including the U.S., where it also operates the luxury outdoor kitchen brand DCS. In addition, the company has a large network of customers, including builders, designers, retail partners, and, of course, consumers.

Over the last eight years, Fisher & Paykel has been on a journey to transform itself and provide all of these customers with an experience that’s as luxurious as its products. The transformation started with the company’s use of Marketing Cloud to engage with consumers and personalize communications based on purchases they registered on the website. Through this, Fisher & Paykel began building out a single view of the customer which could be extended to other areas of the business — including sales, service, ecommerce — and given a digital presence.

Our partnership with Salesforce means the technology is less of the focus and we can concentrate more on the customer, more on our people, more on our product.”

Rudi Khoury | General Manager, Sales And Operations

“Our customers were telling us that they wanted to connect with us on more channels while our staff were telling us they wanted better tools and access to information. The Salesforce Platform was evolving in a way that met these needs and so it was a very organic relationship,” said Khoury. “Now our partnership with Salesforce means the technology is less of the focus and we can concentrate more on the customer, more on our people, more on our product. That’s really where the advantage is for us.”

Now all customers benefit from more personalized and streamlined experiences. This includes the sales team, which sells to retailers, builders, and designers, and is now armed with the right information to better serve its customers. On top of that, Fisher & Paykel is focused on building new tools to make it even easier for these partners to do business. This includes a new portal recently launched on Community Cloud which simplifies collaboration with retailers and enables them to track their own orders. Fisher & Paykel is also using CPQ to streamline quoting.

“It’s very much about us working hand in hand to deliver our products to market and putting the customer at the center of our day-to-day business,” said Nick Thompson, National Builder Manager at Fisher & Paykel.


Smarter service lifts satisfaction.

Fisher & Paykel’s transformation has also made a tremendous difference to the post-sales experience for end users. In the past, many of these customers' interactions with the company were impersonal and inefficient. In-bound calls began with requests for serial numbers, and often involved customers repeating themselves as calls were escalated. Also, when an issue required an onsite technician, the customer would need to stay home for a half day or longer, not knowing when the technician would arrive.

Today, all of these pain points are reduced and Fisher & Paykel is using Service Cloud to provide smarter, more personalized support to customers all over the globe. With Service Cloud integrated with the brand’s call center technology, operators have instant insight into the customer at the end of the phone. They can also continue the conversation where the last operator left off — avoiding the need to ask the same question twice.

“One of the biggest frustrations for customers is being asked to repeat themselves. And while our operators would try and piece together information and avoid this, it wasn’t always possible before Salesforce,” said Khoury.

Now, operators can spend more time listening to the customer and troubleshooting new issues. Service agents can also book an onsite service technician, then and there on the phone, using Field Service Lightning. Appointment confirmations are sent automatically the evening prior and include a link where customers can track the arrival of their technician.

Once the technician has come and gone, customers receive a feedback form where they can rate the service provided. If the rating is less than ideal, it triggers a new case, allowing the business to find out what happened and resolve any issues.

These new processes have transformed the service experience for customers who no longer need to waste time repeating themselves or waiting for technicians.

“We know that sometimes things go wrong and products can have issues, but that’s why customer service exists. The most important thing we can do is make it easy and that’s been our strategy with Salesforce,” said Khoury.


Drive customer satisfaction with the #1 customer service platform.

Global consistency yields new efficiencies.

While focused on the customer experience, Fisher & Paykel’s transformation has had an overwhelmingly positive impact on efficiency. Operators can use the same processes to service customers from all over the globe, reducing training from an average of nine months to just three weeks per operator.

“In the past, operators would need to learn how to use a number of different systems and switch between them to support customers in each region,” said Khoury.

Unlock new opportunities for transformation.

Fisher & Paykel is already working on the next phase of its transformation and using Trailhead to optimize the use of Salesforce and solve new problems. One initiative has seen the launch of the brand's first website to be built on Commerce Cloud. While the site is designed for browsing rather than retail, the use of Commerce Cloud allows Fisher & Paykel to present its brand and products in a more engaging way.

Fisher & Paykel is now piloting Salesforce Customer 360 which will connect more of its data for a complete view of each customer. “Salesforce Customer 360 will unite all our customer touchpoints so we can understand our customers even more deeply and continue to provide them with products and experiences that fit their needs.”


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