Salesforce allows G Adventures to present the kind of high-touch attention that travellers need by offering amazing 24/7 customer service. Salesforce provides G Adventures with a holistic view of its travellers, across their 3 global call center operations. A traveller isn’t a consumer; they’re a potential lifetime partner and a powerful advocate. Every employee—from call-centre operators to CEOs in the field—can collaborate on making a client’s interactions with the company consistent and positive from the moment they pick up the phone to the second they return home. Adventure travel is about numbers. Most departures require a minimum number of booked passengers to be profitable. When G Adventures launched its groundbreaking 100% Guaranteed Departures initiative in 2012, most in the industry thought they were crazy. (In truth, they probably were.) Salesforce was integrated into reservations, increasing visibility into yield management and its advanced sales forecasting tools were essential in making 100% Guaranteed Departures a reality. Sometimes, though, a trip just isn’t meant to be. G Adventures pioneered the concept of Lifetime Deposits, which allow travellers to reuse their initial deposit whenever they’d like if they can’t make their original trip, or even pass it along to a friend. Integrated into back-office applications, Salesforce Service Cloud helps G Adventures provide top-notch, industry-leading customer service—pretty handy when you’re in the life-changing business. G Adventures is a customer-centric organization. Through disruptive innovation, they’ve managed to grow in a hotly-contested market while the competition has shrunk. They’ve re-defined not only what travel can mean, but how people experience it.