Marketing Cloud Engagement Pricing

Experience the power of Marketing Cloud Engagement's scale and automation, now enhanced with agentic capabilities from Marketing Cloud Next. This new, improved marketing stack personalises and automates email, mobile, and web journeys at scale.

First, choose the right Marketing Cloud Engagement edition for your business needs.

Compare editions and top features.

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Then, choose the Success Plan that's right for your business.

With resources, guidance, and technical support, our three levels of Success Plans help your business get more value from Salesforce and prepare your data for a future with AI.

Standard Success Plan

Set your company up for success with self-guided, always-on resources.
Included in all licenses
  • Access to Knowledge Articles, documentation, and Trailhead
  • Global Trailblazer Community

Premier Success Plan

Start strong and grow your business with expert guidance and expedited support.
30% of net license fees
  • Expert guidance and product education
  • Health checks and recommendations
  • Access to 24/7 support for business-stopping issues
  • Bundled with Unlimited Edition

Signature Success Plan

Get the most value from Salesforce with a proactive partnership and personalized experience.
Contact your account executive
  • Designated Customer Success Manager
  • Customer Success Score
  • Proactive Monitoring and Key Event Management
  • Fastest 24/7 support response times

Find your path to AI success with the right experts and apps.

Professional Services and Salesforce Certified Partners provide services to get you started with data and ensure long-term success with AI. Depending on your unique business needs, engaging with either or both can maximise your ROI.

Marketing Cloud Engagement+ Pricing FAQ

Marketing Cloud Engagement+ is an enhanced version of Marketing Cloud Engagement that includes access to Marketing Cloud Next. It unlocks next-gen marketing capabilities including AI agents, unified data from across Salesforce clouds, and new orchestration tools — while preserving your current journeys, content, and campaigns.

You can access Marketing Cloud Next by renewing your current edition as a "+" edition (e.g., Pro+, Corporate+, Enterprise+). Pro+ editions will give customers access to Marketing Cloud Growth edition alongside their existing solution. Corp+ and Enterprise+ will give customers access to Marketing Cloud Advanced edition alongside their existing solution.

No, Growth and Advanced are editions of Marketing Cloud Next, the next-gen marketing solution built directly on the Salesforce platform. Access to Growth or Advanced editions of Marketing Cloud Next are included with your Marketing Cloud Engagement+ instance.

With Engagement+, you keep everything you use today — and gain access to powerful new features:

Agentforce Campaign Creation: Automate campaign creation, personalisation, and optimisation using natural language and machine learning.

Flow & Orchestration (GA October 2025): Connect journeys across departments using Salesforce Flow and real-time data.

Digital Wallet: Track and manage messaging credits across Email, SMS, and WhatsApp.

Campaign Planning & Insights: Plan campaigns, collaborate across teams, and measure outcomes with built-in dashboards.

Smarter Segmentation: Build audiences with drag-and-drop tools or natural language prompts.

Cross-Journey Orchestration (GA October 2025): Seamlessly connect journeys based on behaviour or goals.

2-Way Conversations: Use WhatsApp and SMS to create real-time, conversational experiences.

Advanced Analytics: Access out-of-the-box dashboards across your marketing activity.

You can access Marketing Cloud Engagement+ by renewing your current edition as a "+" edition (e.g., Pro+, Corporate+, Enterprise+). Speak to your Salesforce representative to learn more.

Yes. Engagement+ is available to both new and existing customers who want access to next-gen capabilities beyond Marketing Cloud Advanced.

Check out the Connections 2025 Keynote on Salesforce+ or talk to your Salesforce representative to request a tailored walkthrough.

Yes, of course. You are able to upgrade at any time as well as purchase additional products later on in your contract. We recommend engaging your account representative whenever you have questions around upgrades, add-ons, or contract information.

No, there are no End-of-Life (EOL), End-of-Sale (EOS), or End-of-Roadmap (EOR) plans for Marketing Cloud Engagement.

This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.