Marketing Pricing
Explore marketing pricing and find the right solution for your business.
Get started with Marketing Cloud.
Salesforce Starter
The simple CRM suite with marketing, sales, service, and commerce.
$
25
USD/User/Month
(Starting price. Transaction fees apply. Billed monthly or annually.)
- Lead, Account, Contact, and Opportunity Management
- Dynamic Email Marketing and Analytics
- Built-in Sales Flows and Lead Routing
- Connected Slack Conversations
Marketing Cloud Next Growth Edition
Grow your business with agentic marketing automation on the world's #1 CRM.
$
1,500
USD/Org/Month
(Billed annually)
- Agentforce Campaign Creation
- Multi-Channel Journeys
- Forms and Landing Pages
Marketing Cloud Next Advanced Edition
Grow customer relationships and close deals faster with agentic marketing.
$
3,250
USD/Org/Month
(Billed annually)
- Agentforce Campaign Creation
- Path Experimentation
- Two-Way Conversations for SMS and WhatsApp
Extend the power of Marketing Cloud with these capabilities.
Loyalty Management
$
20,000
USD/Org/Month
(Billed annually)
- Member Administration, Reward Management, Static Benefit Management
- 1 License: Tableau CRM for Loyalty Management Base App
- Program Setup: Single Program
Access Next-Gen Marketing Cloud capabilities alongside your current products.
Then, choose the Success Plan that's right for your business.
With resources, guidance, and technical support, our three levels of Success Plans help your business get more value from Salesforce and prepare your data for a future with AI.
Standard Success Plan
Set your company up for success with self-guided, always-on resources.
Included in all licenses
- Access to Knowledge Articles, documentation, and Trailhead
- Global Trailblazer Community
Premier Success Plan
Start strong and grow your business with expert guidance and expedited support.
30% of net license fees
- Expert guidance and product education
- Health checks and recommendations
- Access to 24/7 support for business-stopping issues
- Bundled with Unlimited Edition
Signature Success Plan
Get the most value from Salesforce with a proactive partnership and personalized experience.
Contact your account executive
- Designated Customer Success Manager
- Customer Success Score
- Proactive Monitoring and Key Event Management
- Fastest 24/7 support response times
Explore our Salesforce product trials.
Starter Suite
The marketing, sales, service and commerce tools you need to succeed — all in one CRM suite.
Pro Suite
The enhanced CRM suite that scales with your business using powerful automation and customisation.
Find your path to AI success with the right experts and apps.
Professional Services and Salesforce Certified Partners provide services to get you started with data and ensure long-term success with AI. Depending on your unique business needs, engaging with either or both can maximise your ROI.
Professional Services
Realise value quickly and become self-sufficient with Salesforce.
Partners
Innovate and grow faster with pre-built apps and expertise on AppExchange.
Ready to take the next step?
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Stay up to date.
Get the latest research, industry insights, and product news delivered straight to your inbox.
Marketing Pricing FAQs
Next-Generation Marketing Cloud is a complete agentic marketing solution, purpose-built to help you personalise every moment of engagement across the customer lifecycle. Built natively on the Salesforce platform — right alongside Sales, Service, and Commerce — it connects your customer data, workflows, and teams in one unified system. And it works alongside your existing Marketing Cloud products, so there's no need to rip and replace.
What sets it apart is its foundation in autonomous AI. These agents aren't just helpers — they act like expert teammates who understand your goals and act on your behalf. From campaign creation to optimisation and 1:1 personalisation, they automate what used to take teams of people — now at a scale and speed only made possible by today's advancements in AI.
With our next-generation capabilities, every channel becomes a two-way conversation. ‘Do-not-reply’ messaging is replaced with real-time engagement, and disconnected tasks become seamless, AI-orchestrated flows — all within the Salesforce platform.
Marketing Cloud is a flexible solution, so pricing depends on your starting point and the capabilities you need.
New to Marketing Cloud? You can get started with either Marketing Cloud Growth Edition or Advanced Edition, which include core cross-channel marketing automation. From there, you can add capabilities such as Salesforce Personalisation, Marketing Intelligence, or Loyalty Management to enhance your programmes with deeper insights, personalisation, and engagement—each priced according to your specific usage needs.
Already using Marketing Cloud Engagement, Account Engagement, Personalisation, or Intelligence? You can access the new next-gen Marketing Cloud capabilities, such as Agentforce, by renewing to a "+" edition of your current product. These "+" editions work alongside what you already use, so there's no rip-and-replace—just powerful new tools added to your existing investment.
For exact pricing and packaging details, connect with your Salesforce account representative.
Marketing Cloud lets you personalise every customer interaction, automate marketing with AI agents, and unify your marketing, sales, and service experiences — all on the Salesforce platform.
With it, you can:
Create two-way customer conversations across email, SMS, web, and WhatsApp — replacing outdated “do-not-reply” messages.
Automate campaign creation and performance optimisation using AI agents that act like expert teammates.
Deliver real-time, 1:1 personalisation using Data 360 and Agentforce to tailor offers, content, and recommendations across channels.
Unify customer data and journeys to create seamless, consistent experiences across your marketing, loyalty, and service programmes.
Optimise paid media and campaign performance with built-in analytics and AI that monitor results and adjust automatically to protect ROI.
Integrate loyalty, personalisation, and analytics tools — all working alongside your existing Marketing Cloud products, with no need to rip and replace.
Whether you're launching new campaigns, improving personalisation, or optimising performance, Marketing Cloud gives you the tools to do it faster, smarter, and more effectively than ever before.
If you're already using a Marketing Cloud solution—such as Engagement, Account Engagement, Personalisation, or Intelligence—and you'd like to access Agentforce Marketing solutions or next-gen capabilities built on the Salesforce platform, you can do so by upgrading to a "+" edition of your current product (Engagement+, Account Engagement+, Intelligence+, or Personalisation+).
These "+" editions work alongside your existing tools, so there's no disruption or need to rebuild. You keep your current journeys, data, and content—while gaining access to new AI-powered capabilities such as Agentforce campaign creation, real-time personalisation, cross-channel orchestration, advanced analytics, and more.
To get started, speak with your Salesforce account representative. They'll help you renew into the right "+" edition so you can begin using next-gen Marketing Cloud features immediately.
In many cases, Salesforce products integrate directly with many outside applications and systems to help you to connect your data. For those that don’t have built-in integration, like on-premises data sources, you can purchase licences of MuleSoft, work with our integration partners or use apps on AppExchange.
Talk to a sales representative to get an idea of what integration solution works best with the Salesforce products you use.
We offer several advisory, adoption and support plans to our customers. To learn more, visit Success Cloud.
You can purchase licences of Salesforce Essentials with a monthly or annual contract. To get started, sign up and purchase Salesforce Essentials directly from a free trial. All other subscriptions are generally paid annually in advance.
Most Salesforce products use annual contracts, but Salesforce subscription terms vary, like Salesforce Essentials, which offers monthly or even multiyear payment options. Chat with a sales representative to discuss payment and billing options for your products.
You can add products or upgrade at any time, but some products may need to scale together. Keep in touch to our sales department at +1 800 667 6389 to see what works for your business.
