Optimize trade activity on a connected platform.

Drive revenue growth and collaborate across teams with Trade Promotion Management.

Invest in the right activations at the right time.

Account Managers can optimize customer relationships by:
  • Having a single view of promotion executions with a comprehensive trade and marketing calendar
  • Speeding up promotion creation and budgeting with a promotion library and dynamic funding
  • Seamlessly executing the account plan from headquarters to shelf
  • Providing enterprise visibility to KPI's and performance of customer business plans

Optimize your trade spend by maximizing promotion execution.

Ensure flawless execution of promotions across multiple teams through collaborative forecasting and dynamic fund management to enable account teams to collaborate more effectively. Integrated retail execution ensures POS delivery and execution with planned promotions while account plans ensure available inventory through accurate promoted and non-promoted forecasts verifies inventory is available to support the increased promo demand.

Spend more time selling by streamlining promotion planning.

Eliminate the administrative time associated with funding promotions and empower your sellers to have better dialogues with strategic customers. Integrated marketing calendars allow account teams to run activations aligned to national marketing while real-time budgets and dynamic fund management enables budget visibility and collaboration between finance and sales teams.

Maximize the ROI of your promotions.

Take the guesswork out of promotion planning with visibility to post-event ROI summaries. Unlock root cause analysis of under or over-performance and get insights into how to optimize and reallocate trade investments.

Be your customers’ supplier of choice.

Reduce days outstanding by streamlining the settlement process once the promotion is complete with visibility to accrued liabilities. Seamlessly match claims to corresponding promotion tactics to generate payments and ensure retailer claims are processed quickly.

See how beverage companies like AB InBev are optimizing trade with Salesforce.