Meet Interaction Studio.

Visualize, track, and manage real-time consumer experiences — driving valuable engagement at the right moment, just the way your audience prefers.
 

See Interaction Studio in action.

Learn why top brands trust Salesforce to help them drive real-time, contextual, and cross-channel engagement across any channel.
 

VIEW CROSS-CHANNEL CONSUMER INSIGHTS

Visualize consumer activity at every touchpoint, on any channel.

 

Display the end-to-end journey.

View all the paths consumers take on your owned channels in one view, no matter the channel or device.

Listen to your customers.

Develop real time context by listening to consumer activities across your owned channels.
 

Re-engage lost consumers.

Identify consumers that have dropped out of the journey, and create audience segments for purposeful re-engagement.
 
 

Meet the #1 platform for consumer engagement at scale.

Get the Marketer's Field Guide: See how Salesforce can help marketers create one connected experience integrating sales, commerce, and service.
 

OPTIMIZE THE EXPERIENCE

Deliver value to the consumer with Next Best Action engagement.

 

Use decisioning to ensure relevant interactions.

Utilize Interaction Studio's sophisticated decision engine to orchestrate contextually relevant experiences that consumers desire.

Prioritize the best experience.

Use frequency capping and business rules to ensure each offer, message, and journey is relevant to the customer.
 

Control campaigns at scale.

Prioritize critical offers and messages — and pause the rest.
 

SALESFORCE RESEARCH

Learn how customer experience is reshaping marketers’ mindsets in our latest survey of 3,500 marketing leaders worldwide.
 

CONNECT EVERY INTERACTION

Synchronize engagement everywhere consumers interact.

 

Orchestrate across owned channels.

Guide the consumer along the most appropriate path, triggering interactions where they are — and on their preferred channels.

Connect messaging for a unified experience.

Ensure your message is consistent and relevant across all channels for a connected experience while controlling for message saturation and fatigue.
 

Go beyond digital touchpoints.

Connect online interactions to offline ones, such as call centers, in-store POS, bank branches, or ATMs.
 
 

Learn how to migrate to Email Studio.

Discover why users are more satisfied using Salesforce email — and how to make the switch in four simple steps.
 

DELIVER IMMEDIATE IMPACT

Increase adoption and ROI with a solution focused on the business user.

 

Native connectivity with the Salesforce platform.

Trigger events and communicate in real time with marketing, sales, and service.

Drive adoption and value quickly with business user focus.

Easy-to-use, customizable configuration makes the business user's job easier than ever.
 

Track events on every system.

Use marketer friendly, click-driven instrumentation and integration through codeless tags, mobile SDKs, and APIs.
 

Marketing Resources

Learn more about consumer engagement.

 
 

Discover Trailhead and get on the path to delivering real marketing ROI, faster.

Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.