Stay ahead of the curve with a look into quarterly shopping data.

Stay ahead of the curve with a look into quarterly shopping data.

Get to know the shopping data shaping your business success. Use these dashboards to see the effectiveness of shopping channels and features, benchmark yourself against industry peers, and inform your ecommerce strategy.
 
 
 
 
The year-over-year (YoY) change in revenue on a per-period basis. For instance, Q1 2020 over Q1 2019.
 
 
 
 
Order growth by device: the change in the number of orders placed from each device.
Traffic growth by device: the change in the number of visits from each device.
 
 
Order share: the share of orders placed on each device.
Traffic share: the share of visits on each device.
Due to rounding, values may not sum to 100%.
 
 
The per-visit average amount spent by shoppers.
 
AOV: the order amount spent by the shopper.
Discount rate: the share of an order amount that was reduced due to merchandise or other discounts.
This value does not include product markdowns or reductions in shipping costs.
 
The percentage of baskets created that did not result in a completed order.
 
The share of visits driven by a social media platform.
 
 
 
 
See how over 1 billion shoppers
are powering global trends.
 
Access predictions and insights to
drive profits this holiday season.
 
Track special shopping moments
 that spur spending all year long.
 

More resources

 
Guide

The 2022 Holiday Planning Guide for Retailers

Report

Connected Shoppers Report Reveals New Rules of Consumer Engagement

Report

Second Edition: State of Commerce

 

Methodology

To qualify for inclusion in the analysis set, a digital commerce site must have transacted throughout the analysis period, and meet a monthly minimum visit threshold. Additional data hygiene factors are applied to ensure consistent metric calculation. Data footnotes are noted inline throughout the report to provide additional clarity on analysis. The Shopping Index is published quarterly. Any forecasts noted within the Shopping Index are forward-looking projections based on current and prior values and as such should not be read as guarantees of future performance or results. The Shopping Index is not indicative of the operational performance of or its reported financial metrics, including Salesforce Commerce Cloud GMV growth and comparable customer GMV growth.
 
 

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