Learn how Salesforce CRM can help any industry work from anywhere.


Financial Services

From Main Street banking to Wall Street investing, the financial services industry is being disrupted by digital, social, and mobile innovation. Salesforce helps companies switch from defense to offense with ever-more personal customer interactions.


Wealth Management

Supercharge advisor productivity and engage clients via smart alerts and proactive actions. So you can build deeper relationships, and grow your book of business faster.


Connect policyholder info across multiple channels and lines of business, while delivering a single customer experience for case management, sales, claims, and service.


Create a single customer view across products and business lines. Now employees can collaborate in real time; deliver connected relevant responses; convert more leads; and create customers for life.

Healthcare & Life Sciences

We are in the age of the patient. New reimbursement standards as well as connectivity and consumer expectations are disrupting health systems. Turn this shift into an opportunity with patient-centric engagement powered by social, mobile, and cloud technology.



Streamline care coordination with smarter patient management, and collaborate across the entire care network in real time. Empower patients to actively manage every aspect of health, delivering higher patient satisfaction.

Life Sciences

Take advantage of the shift in the commercial model by delivering exceptional provider engagement on all channels. Become more patient-centric with 1-to-1, proactive services. And transform clinical trial processes with real-time collaboration.


Shoppers demand a seamless customer experience. Stores are being reimagined as showrooms, fulfillment centers, and experience hubs. New entrants are innovating around every step of the shopper journey. Retailers of all sizes must disrupt or be disrupted.


Connected Stores

Supercharge associates using collaboration tools to personalize in-store experiences like never before. Take advantage of mobile clienteling by empowering everyone—from associates to customer service to management—with a single view of the customer.

Connected Shoppers

Blend the physical and digital with a consistent journey across devices, channels, and touchpoints. Drive loyalty by personalizing every shopper’s journey at scale and delivering 1-to-1 service when and where customers want it.

Manufacturing & Consumer Goods

People, products, markets, and channels are more connected than ever. Salesforce provides competitive advantages in these hyperconnected markets with real-time engagement across entire enterprise ecosystems. Connect devices, sell faster, service effectively, and outpace the competition.



Make each interaction for inquire-to-order and field service operations a personalized experience. Enable 24/7 customer-centered collaboration across the ecosystem. And unleash the next wave of service innovation powered by connected product data.

Consumer Goods

Build deeper retailer relationships and maximize revenue with data-driven collaboration for account management. Then create a 1-to-1 dialogue with consumers to develop more effective products and retail execution.


Create a personal experience from prospective buyer to proud owner and eventual reseller. Engage customers in real time from any device, and then seamlessly capture and manage relationships across every channel.

Communications & Media

Customers are expecting more from their providers while trusting them less. Regain their confidence with a customer experience that wows by delivering 1-to-1 engagement at scale.



Salesforce gives communications employees fast access to complete customer information, so they can deliver best-in-class engagements and meaningful experiences across sales, service, and marketing.


Respond to over-the-top disruption with 1-to-1 consumer engagement. Easily monetize relationships with a simplified subscription experience and a supercharged ad sales journey. And innovate around engagement faster than ever.



The rise of the connected customer has reset expectations for interaction with government. Support the needs of today’s connected citizens by improving engagement, building trust, and driving lightning-fast innovation.



Tech trends are transforming cities. This is an opportunity to better connect people to government, building a new foundation for your mission.


Provinces are facing a new paradigm as technology, tenacity, and determination drive innovation — innovation that redefines what it means to grow.



Enterprises are modernizing operations, turning technology transitions into financial success. Leverage best practices developed through trial and error with corporations to deliver mission success.


Untangle LPTA challenges, outperform the competition, and realize greater potential with productivity tools to navigate the dichotomous contracting environment for aerospace and the DOD.


Government Contractors

Untangle LPTA challenges, outperform the competition, and realize greater potential as you use cloud to navigate the dichotomous contracting environment.


Check out some of our favorite customer stories.

Questions? We have answers.

Your industry has unique challenges. We’ll turn them into opportunities. Let us help you set up a strategy to connect with customers like never before.


CRM Solutions for Industry from Salesforce.

Salesforce is the world’s #1 CRM Industries platform. Our vertical-specific solutions are built on the Salesforce Customer Success Platform, and enable companies to reimagine the way they connect with customers.

Salesforce Industry Cloud CRM is powered by Salesforce software that includes Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, and Analytics Cloud. These customized solutions allow enterprises to streamline workflow, increase productivity, deliver more targeted service, and drive deeper customer engagement.