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Salesforce for Consumer Goods

Win at the shelf.


Introducing Salesforce Genie

Discover the magic of a connected B2B2C platform.

Connect and harmonize your data to create incredible brand experiences to drive profitable growth.

Boost the bottom line for every brand.


Apparel, Footwear, and Accessories

Be the brand your consumers always want to wear with solutions that help personalize interactions in real time.

Health and Beauty

Deliver personalized experiences in personal care with tools that increase marketing ROI and build stronger retailer relationships.

Home Durables

Build trusted relationships and increase household penetration with automated, intelligent tools across the business.

Fast Moving Consumer Goods

Drive consumer loyalty with real-time data insights. Then, capture more margin at checkout using optimized planning and execution.

Attract customers, win loyalty, and empower your teams.


Consumer Goods Cloud

Plan and execute from a single, connected platform. Grow your business and earn customer loyalty by unlocking agility and intelligent insights.

Starting at $50 USD/user/month* (billed annually)


Unilever takes personal care to create personalized experiences.


Explore resources for consumer goods.