Improve Trade Promotion Effectiveness

Plan efficiently, budget intelligently, and track effectively across all trade activity to maximize margins.

Here’s how it works.


Optimize trade planning.

Manage promotion plans, allocate trade funds, and improve productivity with data from anywhere integrated into one platform.

Manage funds and budgets efficiently.

Gain clear visibility into trade budgets including live rate and dynamic funding. Set guardrails to increase ROI.

Measure effectiveness in real time.

Understand trade spend effectiveness with real-time reporting and analytics. Integrate data from enterprise resource planning and scan databases to improve your promotion efficiency.

Streamline claims management.

Easily reconcile claims and deductions while simplifying settlements.

Improve Trade Promotion Effectiveness


See what’s included in this solution.

Consumer Goods Cloud helps you streamline account planning, manage trade promotion, and optimize field execution so you can deliver connected customer experiences to drive growth.
MuleSoft Anypoint Platform lets you connect your different systems, using modern APIs and automation, to execute critical projects quickly and with a single, secure data source.
Tableau is a visual analytics platform that serves up real-time analytics and data visualizations.