Orchestrate guest journeys.
Unify data, connect teams, and leverage Agentforce to deliver exceptional service and transform guest experiences with a hospitality CRM.
Industry leaders revolutionise guest experiences with Salesforce hospitality CRM.
We are dedicated to delivering the most incredible experience for every single one of our guests, personalising their stays to their needs and wants. The Agentforce 360 Platform makes it easy for us to achieve this.
Lynette EugenioDirector of Marketing, Turtle Bay Resort
Put your guests at the centre.
Expand personalisation to enhance guest satisfaction with tailored experiences.
Connect all of your data sources from PMS to loyalty and strategically enhance guest experiences, proactively deliver on guest preferences, and anticipate future interactions.
Deliver white glove service experiences to guests while also assisting property staff with an AI concierge powered by Agentforce.
Efficiently manage routine operations across channels, including reservation modifications and cancellations, loyalty point redemptions, and more.
+26% employee productivity
Enhance service capabilities, optimise operations, and unlock efficiencies with Agentforce.
Use Agentforce to resolve common issues and generate insightful summaries, so that your teams can focus on personalised interactions and complex cases.
Maximise employee potential and reduce average handling time with the support of AI agents who can search and summarise data, offer proactive suggestions, and autonomously execute actions.
Boost productivity with purpose-driven agents seamlessly integrated into workflows, providing team members with essential support precisely when it is needed.
Use data and AI to drive smarter decisions and actions.
Gain a competitive edge with Tableau Next and Data 360 to generate predictive insights, and benefit from advanced analytics.
Enhance your engagement strategies with Agentforce autonomously managing enquiries, fielding questions, pursuing leads, and scheduling meetings with potential partners and vendors.
Maximise your earning potential with Agentforce by transforming insights into actionable decisions that drive revenue, growth, and operational efficiency.
Seamlessly connect data and empower virtual agents with insights into individual needs, enabling them to deliver personalised guest services, tailored attention, and responsive offerings.
Automate service and care with purpose-built agents that reduce response times and increase guest loyalty and satisfaction.
Build your hospitality CRM solution with the following Salesforce products:
Loyalty Management
Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM.
Agentforce
Scale your workforce with agents for any business use case to drive customer success with humans.
Service Cloud
Increase customer satisfaction, deflect more cases and maximise efficiency with the most complete platform, powered by AI and data.
MuleSoft
Integrate all your data, systems or AI models and automate any task or process to transform your business and drive real value.
Slack
Power productivity with automation, knowledge, AI and collaboration at the centre of an open, extensible platform.
Tableau
Make better business decisions with the world's leading data and analytics platform.
Commerce Cloud
Achieve goals faster, unlock new revenue and drive automation with a flexible ecommerce platform.
Keep up with the latest hospitality trends, insights and conversations.
Ready to take the next step with the world’s #1 AI CRM for Travel, Transportation, & Hospitality
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Stay up to date.
Get the latest research, industry insights, and product news delivered straight to your inbox.
Salesforce for hospitality FAQs
Customer relationship management (CRM) is a system that provides hospitality companies a way to manage their guest interactions across sales, customer service and marketing, as a means to stay connected, streamline processes and improve profitability.
Salesforce is consistently ranked the #1 CRM provider every year by a variety of organisations. Salesforce hospitality industry customers include the largest enterprises as well as small- and medium-sized businesses who use our hospitality CRM and Agentforce solutions.
A hospitality CRM lets hotels gather and analyse guest data to offer personalised service, create targeted marketing campaigns, and automate routine tasks with AI agents — delivering higher guest satisfaction, increased conversion rates, and time to focus on tasks that require human interaction.
A CRM for hospitality should include guest profile management to store guest information in order to provide personalised experiences, booking and booking management to centrally manage the booking system, communication tools to automate engagements for booking, arrival and post-stay.
