(Session in English)

We’re in the midst of the Fourth Industrial Revolution - an incredible wave of innovation with technology transforming our daily lives. Behind these new technologies are customers demanding smarter, faster, and more personalised experiences.

In this keynote, you’ll hear how customers like adidas can use the Customer Success Platform to create connected customer experiences, learn new skills, innovate at their companies, and shape the future.

Hear from Alex Dayon, President and Chief Strategy Officer, Salesforce, about how companies like adidas are using the latest Salesforce innovations - including Trailhead, Einstein AI and Lightning - to blaze a new trail to customer success.

 

 

Tony Prophet
Chief Equality Officer
Salesforce

(Session in English)

Businesses are the greatest platform for change - CEOs have an unprecedented opportunity to take on the responsibility to drive change in society for equality and diversity. Women in leadership is on top of mind for all large international and German companies. Increasing women in leadership positions is one of the topics Tony Prophet, Chief Equality Officer at Salesforce will discuss with his guests at this Equality keynote at CEBIT. 

 

Prof. Dieter Kempf

Präsident,
Bundesverband der Deutschen Industrie e.V. (BDI)
 


Frank Riemensperger

Vorsitzender Geschäftsführung Accenture Deutschland

(Session in German)

New technologies provide incredible new opportunities - and at the same time they're a threat to many businesses within the German Industry. But what's the best approach to digital transformation?

In this entertaining live show you will witness how two teams of industry and digitalisation rockstars from Accenture and Salesforce accept the challenge - and compete, in mixed teams, against each other to resolve a real life transformation challenge - which they will pitch to the audience as well as to Prof. Dieter Kempf, the president of the Bundesverband der Deutschen Industrie (BDI).


Who is coming up with the best approach - winning the hearts and the brains of the audience as well as the experts?Join this session - it's real, it's life - digital transformation is happening right now.


Challenger and thought leader: Prof. Dieter Kempf, Präsident, Bundesverband der Deutschen Industrie e.V. (BDI) confirmed

Industry expert: Frank Riemensperger, Vorsitzender der Geschäftsführung Accenture Deutschland, Accenture

 

 

Benjamin Zander
Founder and Conductor of the Boston Philharmonic Orchestra

(Session in English)

Years of conducting the world-famous Boston Philharmonic Orchestra have shown Benjamin Zander the power of classical music. He says music speaks to our emotions — and has the ability to reach everybody. Benjamin Zander's presentation takes an audience on a journey that offers a startling new perspective on leadership. Through stories, music and concepts it causes a radical shift in perception. This is not a speech, it is an experience!
In this new model of leadership, the conductor sees his job as awakening possibility in others. The orchestra is a group of highly trained individuals poised to coalesce into an effective whole. Passion, creativity and the desire to contribute are basic human instincts to be released.
World famous conductor, Benjamin Zander uses the metaphor of the orchestra and a life-time of experience conducting, coaching and teaching musicians to work his magic to overcome barriers to corporate productivity. This presentation sources fundamental changes in organizations.

 

Dr. Martin Hofmann
Group CIO, Volkswagen AG
 

Miguel Gaspar

Deputy Mayor for Mobility & Safety of the city of Lisbon

(Session in English)

Today, already 73% of people living in cities commute for more than 90 minutes – and many commuters get stuck in traffic jams. What will happen once the global population in cities will increase from 6bn today to almost 10bn in 2050?
In other words: Given these circumstances, how can we provide intelligent transportation and mobility solutions in a world in which mobility is just everything?
In this session two incredible thought leaders - Dr. Martin Hofmann of Volkswagen, the world's leading car manufacturer, and Miguel Gaspar from the city of Lisbon - will discuss the new world of transportation and mobility. 

 

Petra Jenner
AVP Commercial Business, Salesforce
 

Björn Angermann
Leiter Vertrieb und Marketing, Gundlach Packaging Group
 

 

Susanne Arnoldy
Partner Digital Transformation, PwC


Dr. Hans-Udo Wenzel
CEO, Deimos srl
 

(Session in German)

Traditional but digital and global? The answer is Mittelstand! Traditional businesses master the digitisation of complex industrial value chains - the Mittelstand’s key to international competitiveness. The Mittelstand blazes new trails with the right combination of agility, digital innovation, and taking action. The Mittelstand Keynote is supported by PwC and hosted by Petra Jenner, our Salesforce AVP for Commercial Business. Don't miss out when our panelists Björn Angermann from Gundlach Packaging Group, Dr. Hans-Udo Wenzel the B2B expert in the chemical industry and Susanne Arnoldy from PwC discuss the right formula for tradition and modernity.

 

 

Richard Socher 
Chief Scientist, Salesforce

 

Eileen O'Mara
SVP, Corporate Marketing, Salesforce

(Session in English)

The fourth industrial revolution is transforming our world: Our economies, our societies, and our daily lives. Cloud computing plays a vital role as it is enabling many of the upcoming new technologies, particularly AI. But how do businesses benefit from the new technologies? And most importantly, how do they leverage them to better connect with their customers? How do they actually roll out cloud technology within their businesses, drive adoption and connect the old world of their legacy IT with the new world of cloud and AI? And finally, how do they actually apply AI to enhance their businesses? In this panel, thought leaders from Google and Salesforce are debating how to get there - together with forward-looking Executives from big German brands.

 

 

Felix Finger
CIO, HR Group/ Reno


Marcus Krekeler
Managing Partner Consumer Goods & Retail DGROUP/ACN, Accenture
 

(Session in English)

New technologies provide incredible new opportunities - and at the same time they're a threat to existing businesses. But what's the best approach to digital transformation?

In this entertaining live show you will witness how two teams of industry- and digitalisation rockstars from Accenture and Salesforce accept the challenge - and compete, in mixed teams, against each other to resolve HR Group's real life business challenges. Who is coming up with the best approach - winning the hearts and the brains of the audience but - more importantly - of HR Group CIO Felix Finger?

Join this session - it's real, it's life - because digital transformation is happening right now.

 

Björn Lügger
Director IT Canyon Bicycles


Julia Martin
Leiterin Business Transformation REWE Digital


Bernd Wagner
Regional Vice President Marketing Cloud, Salesforce


Nadine Wolanke
Country Manager Commerce Cloud DACH, Salesforce 

(Session in German)

Every month, more than 350 million active users engage with digital buying experiences powered by Salesforce - on par with Amazon.com and Twitter.

Learn how customer trailblazers build loyal consumer communities using the #1 marketing, commerce and service management platform.

Hear from managers of consumer brands how they supercharge their customer engagement featuring AI-enabled and mobile experiences to connect and unify every point in the consumer journey.*

 

 

Jessica Geutner
Sr. Director, Automotive EMEA – GTM , Salesforce

 

Vinod Philips
CEO of Power Generation Services for Power and Gas, Siemens

(Session in English)

We’re experiencing an incredible wave of new technologies that are poised to transform our energy systems. The development of renewable energy sources and advancements in storage technologies are merely the tip of the iceberg. From nanotechnology, robotics and additive manufacturing to machine learning, artificial intelligence and data science; almost no industry is being disrupted as much as the energy industry. In the very near future, energy will not only be produced differently, it will be distributed, shared and consumed differently. How will customers and suppliers adapt to this new world? Thought leaders like Siemens are leading the transformation of their markets and also of their own organizations. Vinod Philip, CEO of Siemens’ Power and Gas Services, talks about the great opportunities that these technologies create for Siemens - and for us, the end users.

 

 

Iris Salomon
Sales Director, Salesforce

 

Martin Afshari-Mehr
Principal, Salesforce Ventures


Susan Danziger
CEO of Ziggeo
 

(Session in English)

We’re in the midst of the Fourth Industrial Revolution – never before have innovative technologies been developed and established as fast as they do today. The drivers behind those innovations very often are startups blazing new trails and disrupting entire industries. Small, innovative companies are changing our lifes – companies like Airbnb, Hello Fresh or Uber are just a few examples of those so-called Unicorns. In many cases, Venture Capitals are instrumental for those companies to turn their visionary ideas into reality.

But, what does it take to get investors excited about your idea? What are the technology trends that VC's believe will shape the future and are worth investing in over the next few years? What experiences did other successful founders of innovative startups make and what challenges did they face? And how did they succeed in making their business scalable and successful, and becoming big players shaking up the established businesses?


Listen to our startup session with Susan Danziger, CEO of Ziggeo, Sandra Raßfeld, Vice President Strategic Projects of Thermondo and Oliver Muhr, CEO of Seerene, to learn the answers and get many more business insights.

 

 

Detlev Hülsebusch
Founder and CEO, Parkling


Martin Afshari-Mehr
Principal, Salesforce Ventures

(Session in English)

New technologies provide incredible new opportunities - and at the same time they're a threat to existing businesses. But what's the best approach to digital transformation?

In this entertaining live show you will witness how two teams of industry- and digitalisation rockstars from Accenture and Salesforce accept the challenge - and compete, in mixed teams, against each other to resolve Parkling's real life business challenges. Who is coming up with the best approach - winning the hearts and the brains of the audience but - more importantly - of Parkling CEO Detlev Hülsebusch?


Join this session - it's real, it's life - because digital transformation is happening right now.

 
 
Stephanie Peterson
VP Digital | Planning & Activation, adidas
 
 
Peter Gruber
Sr. Director Global IT | Head of Domain Architecture, adidas

(Session in English)

The Fourth industrial revolution is changing our world - the way we work, the way we live, and even the way we do and how we consume sports.

Enjoying global sports events is a totally different experience today than it was 20 years ago - today you get news on your phone, connect with teams, or create digital communities with other fans. The sports 'industry' needs to adapt to new technologies as well as to changing consumer behaviours and expectations.

Adidas, a global leader in the sporting goods industry with its core brands adidas and Reebok, is leading the way. Headquartered in Herzogenaurach, the company employs almost 57,000 people across the globe and generated sales of approximately EUR 21 billion in 2017.

In this panel Stephanie Peterson, VP Digital | Planning and Activation, and Peter Gruber, Peter Gruber, Sr. Director Global IT | Head of Domain Architecture, will elaborate not only how adidas is transforming itself - but actually transform the entire sports industry.

 
 
Christa Koenen
Group CIO
Deutsche Bahn
 
 
Joachim Schreiner
Country Leader Germany Salesforce 
 

(Session in English)

The fourth industrial revolution is changing our world, our companies, our society, the way we live. New technologies from AI to robotics, from nanotechnology to the Internet of Things, are going to impact our world more than any other revolution before.
Transportation will be one of the areas most affected. While our need for mobility in a global world will increase dramatically, there are challenges, too - how to provide mobility solutions in a sustainable, customer focused way, integrating all types of mobility, from trains to planes, from bikes to cars?
And how are companies transforming themselves in this environment - like Deutsche Bahn, the largest railway operator and provider of infrastructure in Europe – and the second largest transport company worldwide?
In this fireside chat Christa Koenen, newly appointed Chief Information Officer of Deutsche Bahn, will discuss the challenges ahead – sharing insights of DB's transformation in all its aspects: From a technology standpoint as well as from an environmental point of view, touching the business dimension as well as the cultural dimension of Deutsche Bahn's incredible transformation.