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Join our Quest by the end of May 2026.Prompt Builder
Activate trusted generative AI in your organization with accurate, relevant prompts grounded in your own data. Scale your business by embedding generative experiences in the flow of work and building generative actions for your agents.
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What can Prompt Builder do for your business?
Build trusted generative AI with ease.
Infuse every workflow and agent experience with trusted, reusable prompts that summarize and generate content with clicks. Protect your data and promote safety and accuracy of results with data masking and zero data retention with the Einstein Trust Layer.
Enrich prompts with your data.
Get more accurate and relevant responses by grounding prompts with your own data or using the best LLM for the job. Infuse the prompt with the context it needs with CRM record data, unstructured data from Data 360, or external data using MuleSoft. Retrieve data dynamically using RAG or based on advanced logic with Flow Builder. Choose from a list of supported LLMs with the flexibility to bring your own LLM in Prompt Builder.
Embed in your agents and workflows.
Build prompt templates once and reuse them across the Agentforce 360 Platform. Customize out-of-the-box Salesforce prompts by grounding them with your own data. Enable generative experiences on record pages or build Agentforce actions to generate summaries, descriptions, and other field values.
Build AI-powered apps fast on the Agentforce 360 Platform.
Maximize the power of your prompts by building custom AI powered apps on the Einstein 1 Platform. Use Prompt Builder, alongside our full suite of no code, low code, and pro code tools to activate generative AI right in the flow of work for any team across your organization, from Finance and IT, to Legal, HR, and more. Build, test, and deploy your business solutions quickly, easily, and securely using modern DevOps on Salesforce.
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Prompt Builder allows our team at Carnegie Learning to bring our CRM data into our prompts easily with no code! This helps us augment our business processes to cut down on service rep response, email outreach, and content generation time.
Marissa ScalercioVP of Sales Operations, Carnegie Learning
Prompt Builder has allowed us to safely build generative AI experiences that save our users precious time, while still keeping our data secure and inside of our org.
Andrew RussoSalesforce Architect, BACA Systems
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Prompt Builder FAQ
AI prompt builders help users create and refine prompts to get quality output from an LLM. Some of the typical features include the ability to write instructions, provide grounding data, configure LLM parameters, and test the prompt against an LLM. Salesforce's Prompt Builder uniquely secures user data, allows customers to build trusted prompts using clicks, and grounds the prompts with relevant CRM data.
In order to create an effective AI prompt, users need to provide the LLMs with a set of instructions AND relevant data for the LLMs to generate quality results. Some LLMs come with specific parameter settings that you can leverage to further enhance the prompt.
A prompt template is a reusable prompt. Prompt templates include placeholders for specific details about customers, products, and more. And once those placeholders are filled with real, relevant data, the filled-out prompt template allows generation of truly personalized results. Prompt templates help businesses generate unique, natural reading, data-driven output, in turn boosting productivity.