Shoppers expect to be known everywhere — in-store, online, at the pharmacy, and at the pump. Salesforce unifies shopper data and deploys agents to personalise offers, streamline purchases, resolve service, build loyalty, and turn first-party data into lasting competitive advantage.
Get a single view of each customer to inform every part of your marketing campaign lifecycle and deliver the right message on the right channel to the right person at the moment they are ready to buy.
Capture and unify every shopper signal — POS, pharmacy, loyalty, and digital — in one trusted, real-time profile. Then, put agents to work to activate that data by segmenting audiences, personalising offers at scale, analysing performance, and growing lifetime value.
Deliver personalised customer journeys that improve engagement and conversions. Use embedded agents to streamline journey creation with messaging, content, and AI-decisioning built into a single workflow and then automate and optimise experiences using various data sources to ensure relevance.
Build relationships with agent-powered engagement marketing tools. With native integrations across Salesforce products, you can build connected journeys, regardless of whether your customers are engaging with marketing channels, service centres, sales reps, or loyalty programmes.
Activate your data, scale insights with AI and unify all your data in a single customer profile.
Fuel creativity with data insights. Grow efficiency with AI. Personalise customer relationships with Marketing Cloud
Connect any data into your CDP with reusable connectors and API designs for Salesforce, SAP, Oracle and more.
Simplify and scale omni-channel commerce with confidence on the most complete platform for grocery and convenience stores. With AI agents, simplify everything from setting up digital storefronts to delivering ecommerce across shopper touchpoints.
Your shoppers switch channels in seconds. Salesforce lets you launch fast, scale globally, and meet them everywhere — with headless APIs, built-in traffic management, and agents that adapt in real time.
Agentforce personalises every shopper interaction — online, in-store, and at the kiosk — using real-time basket, loyalty, and pharmacy data. So every touchpoint feels like it was built just for them.
Unlock new revenue channels by enabling retailers to meet customers anywhere. Headless commerce can use connected customer data and drive transactions from any touchpoint, from social media to in-store kiosks.
Achieve goals faster, unlock new revenue and drive automation with the most flexible ecommerce platform.
Deliver commerce your way with templates, composable storefronts, headless APIs or all three.
Turn every touchpoint into a conversion and leverage existing storefront investments with our headless APIs.
Connect every service channel — digital, contact centre, and in-store — and deploy agents that resolve issues instantly, empower associates, and turn service moments into loyalty wins.
Agentforce service agents handle the high-volume, everyday enquiries — order status, substitutions, delivery issues, pharmacy refills — across any channel. And when situations require a human touch, agents hand off with full context so associates can pick up without missing a beat.
Give agents and associates a real-time, unified view of every shopper — their loyalty tier, purchase history, open orders, and pharmacy records. Agentforce surfaces the right recommendation at the right moment, turning every service touchpoint into a personalised, productive interaction.
Seamless inventory visibility, intelligent fulfilment routing, and flexible options — curbside, ship-from-store, home delivery, in-store pickup — mean shoppers get what they need when they need it. Every fulfilled order is an opportunity to earn trust and drive the next visit.
Connect store ops, empower associates with real-time insights, and execute fulfilment seamlessly — so every shift is more productive and every shopper leaves satisfied.
Slack connects every store associate, department manager, and HQ team in real time. This helps replace your siloed systems with automated workflows, instant communication, and AI-powered knowledge that reduces unnecessary toil and empowers field teams to make faster decisions.
Tableau puts real-time store performance, basket trends, vendor compliance, and shopper behaviour data into the hands of every manager — not just analysts. Spot shrink, optimise operations, and forecast demand at the shelf level before it becomes a problem.
Whether shoppers want curbside in 30 minutes or next-day delivery, Salesforce orchestrates it intelligently — leveraging brick-and-mortar inventory for online orders, routing pickups efficiently, and enabling associates to manage returns without friction. Fulfilment becomes a loyalty driver, not a cost centre.
By automating routine tasks in Slack, we are able to remove unnecessary toil and dependencies across departments, enabling our field teams to make decisions quickly and ultimately service our customers better.
Hesham FahmyVice President of Technology and GM of Marketplace, Loblaw
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Our portfolio of products, built on the trusted Salesforce Platform, helps you connect with shoppers in a whole new way. Your marketing, commerce, service, IT, and data teams can all deploy AI agents and automation to drive productivity — grounded in unified data and the world’s #1 Agentic CRM.
Salesforce gives grocery, drug, and convenience retailers a unified platform that connects marketing, commerce, service, and operations — with Agentforce agents handling routine tasks across every channel so your teams can focus on growing basket size, deepening loyalty, and serving shoppers faster.
Start with your biggest friction points: loyalty, fulfilment, or service resolution time. Salesforce Agentforce agents can be deployed across all three — and because everything runs on a unified data platform, every improvement compounds across your entire shopper journey.
Agentforce enables grocery, drug, and convenience stores to deploy autonomous AI agents across marketing, service, and store operations. Use cases include real-time offer personalisation, pharmacy refill reminders, order issue resolution, demand forecasting, associate coaching, and loyalty optimisation — all grounded in first-party shopper data.
Consider where you want to win: growing profitable shopper relationships, scaling omni-channel commerce, delivering faster and smarter service, empowering store associates, or strengthening vendor and partner performance. Salesforce has modular solutions for each — and they’re all better together on Agentforce Platform.
