Turn one-way campaigns into connected, two-way conversations across every channel. Real-time interactions adapt and carry context across the entire customer journey, powered by AI agents acting as your brand ambassadors.
Conversational experiences transform traditional outbound marketing into adaptive engagement across channels and domains. AI agents respond in real time across messaging, web, mobile, service, and commerce experiences while carrying customer context everywhere customers interact with your brand.
Turn email, SMS, WhatsApp, web, and mobile from static broadcast channels into spaces for adaptive, two-way conversations. It’s all powered by unified customer data and grounded in your brand.
Connect marketing, sales, service, and commerce so every conversation builds on the last. The customer never has to repeat themselves, and the next interaction always reflects the full relationship.
AI agents listen to every signal and decide the next best moment in real time. Triggers, sends, and offers adapt continuously, so every customer gets the right interaction without waiting on a campaign cycle.
Transform outbound campaigns into adaptive engagement across channels and surfaces. AI agents personalise responses, guide decisions, and take action in real time based on customer behaviour, intent, and unified context.
Make every channel conversational with AI agents that answer questions, recommend products, guide decisions, and take action across email, SMS, WhatsApp, web, and mobile experiences.
Ground every agent interaction in your brand voice, content strategy, and business rules so engagement stays consistent across every channel and agent experience.
Enable seamless handoffs between marketing, sales, service, and commerce experiences with AI agents grounded in unified customer context.
AI agents carry unified context across domains so every handoff, response, and recommendation reflects the customer’s full relationship with your brand.
Trigger service support, sales outreach, loyalty engagement, and personalised offers directly from real-time customer signals and engagement activity.
Move beyond batch-and-blast campaigns with AI-driven engagement that responds instantly to changing customer behaviour, signals, and intent.
Trigger personalised outreach, offers, and recommendations instantly based on behavioural and transactional engagement.
Respond to customer signals the moment they happen with AI-driven engagement that dynamically adapts timing, channel, and outreach across every interaction.
A complete agentic marketing solution designed to help you personalise the right moments and have two-way conversations across the entire customer relationship.
Power better marketing and advertising with Data 360 — the #1 CDP that unifies every customer signal, connects humans and AI agents, and eliminates messy data pipelines.
Drive ROI and CLV with personalised experiences, content, and conversations that evolve for every customer across any channel.Optimise ad performance and spend across every channel and campaign with intelligent marketing analytics.
Unite AI agents, human expertise, and trusted data on one platform. Automate routine tasks, give your team real-time insights, and deliver seamless support from contact centre to field.
Let agents act as your brand ambassadors, turning every interaction into an experience that evolves around what matters most to your customers.
Marketing is transforming once again, and this time it’s thanks to agentic AI. In this year’s Marketing keynote, we explored how AI agents can help you spark conversations with your customers, acting on every message and interaction in real time.
Join our Marketing Champions as they explore the latest platform capabilities that help marketers work smarter, not harder, to drive measurable business results.
In this webinar, discover what sets top-performing marketing teams apart. Based on insights from 4,500+ global leaders, industry Trailblazers unpack the trends shaping growth and how to apply them.
Launch and personalise campaigns in minutes. See how Marketing Cloud Next helps you move faster than ever, while making every interaction more personal.
Move from broadcast messaging to conversational engagement. Learn how customers can reply, get instant answers, and reach the right person in the same channel.
See the latest trends in AI, data, and personalisation, based on insights from nearly 4,500 marketers worldwide. Learn how top brands are navigating the era of agentic marketing and what they see as their biggest priorities and challenges.
See why Gartner® named Salesforce a Leader for the eighth year in a row, and placed furthest for Completeness of Vision.
Get started with agentic marketing. See how AI agents help you plan, launch, and optimise campaigns faster with unified data and real-time engagement.
Traditional email is one-way: you send, the customer receives. Two-way email turns that into a conversation. When a customer replies, an AI agent responds in real time with a contextual answer grounded in their full profile. If it needs human attention, there’s a seamless handoff to the service team, with full context preserved. Conversational Email is generally available now in Marketing Cloud Next.
Marketing Cloud Next offers conversational marketing tools across web, mobile, SMS, WhatsApp, and email, and what makes them really powerful is that all three channels are powered by the same AI and draw from the same unified customer profile in Data 360, and can tap into customer data and unstructured business data such as policy and return documents. So if a customer starts a conversation over WhatsApp and follows up over email, the AI already knows who they are and what they discussed before, making every interaction feel seamless and personal no matter how they choose to reach out.
A chatbot follows a scripted decision tree and can only answer what it was programmed for. Conversational Marketing are experiences that turn one way channels into two-way experiences, and are powered by AI agents that understand natural language, reason across the customer’s full profile, and adapt dynamically. They handle novel questions, make product recommendations, handle objections, and escalate to a human seamlessly, without a script.
Adaptive Web Personalisation is a Salesforce Personalisation feature where AI agents dynamically tailor your website for each visitor in the moment. It adjusts content, product recommendations, CTAs, and page layout based on real-time browsing signals, purchase history, and customer intent. The experience adapts automatically, turning passive browsing into an active, guided interaction relevant to what each customer is actually looking for.
Think about how you communicate with people in your everyday life: you send a message, you get a response. That back-and-forth is now what customers expect from the brands they love too. In fact, 83% of marketers agree that customers increasingly expect two-way dialogue, yet 69% of marketing teams struggle to respond in a timely way. The days of sending a ‘do not reply’ email and calling it a campaign are behind us. Your customers are already using conversational apps every single day, and they expect that same level of responsiveness and connection when they hear from your brand. Marketing Cloud Next helps you meet that expectation.
