What is a Relational Database? Features & Uses
Want to know more about relational databases? This blog outlines their benefits, and how Salesforce uses relational database in its CRM.
Five Steps Towards Creating a Data Culture
Create your own data culture! Learn how a data culture can help organisations make better decisions & engage customers more effectively.
Big Data for Banking Operational Excellence
Find out why the banking sector must leverage Big Data and analytics to drive operational excellence and outperform the competition.
Data Integration Benefits That Can Help Your Business Grow
Data integration is the process of transforming raw data into actionable data. You can read about all benefits it has for businesses here.
Best Alternative to Third-Party Cookies? Your First-Party Data
Best alternative (plus three top tips) for delivering targeted marketing and advertising without third-party cookies.
Announcing New Options for EU Customer Data Storage and Operations
We're proud to announce Hyperforce EU Operating Zone. It enables our commercial & public sector customers to process & store data in the EU.
Marketing Transformation Success: Avoid Pitfalls & Collect Data Points
Director of Marketing Cloud Services for EMEA North shares the common pitfalls, how to avoid them, and why data points are essential.
How Can GDPR Help Improve the Customer Experience?
Salesforce Director of Database Marketing, Ali Zaman, shares what a successful global GDPR implementation looks like for large organisations.
Strength in Numbers: Why Data Is Essential to Professional Services
Across the world, businesses are swiftly (or reluctantly) embracing digital & the new insights & opportunities it provides. Learn more here.
Why Law Firms Must Embrace Data & Analytics
By embracing digital transformation, legal firms can become client-centric businesses on every level. Here's how to get started