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Marketing with Purpose | By Vanessa Gentile | Head of Marketing, Salesforce Switzerland

Find out about AI voice agents and how they can be used in retail, field engineering and customer service.

To succeed in this role, you'll need to hone your prospecting, communication, negotiation, and active listening skills.

Digital-First, Lean, and Ethical by Design Adapting to a digital-first world requires fundamental rethinking of the essence of the company.Brian Moynihan, Bank of America’s CEO, said it best: “We’re a technology company wrapped…

Historically, marketing has not been a priority for manufacturers. But this has started to change. What we will cover: Benefits of marketing for manufacturing companies. Manufacturing customers and buyers are more connected than…

Sense, Anticipate, and Respond Your business practices are your company’s habits — repeatable behaviors that enable you to scale effectively. In a product-centric world, these business practices optimise how you manufacture, market, sell, and…

Cold calling may be scary at first, but it’s effective. Here’s how you can master this tried-and-true sales technique. 70% of my own clients — yes, you read that right — are a…

Marketing is entering a new era where agentic AI empowers marketers by automating repetitive tasks and unlocking speed, scale, and personalization. At Salesforce, this inside-out AI transformation creates space for greater creativity, innovation, and more impactful customer experiences.

Marketing with Purpose | By Vanessa Gentile | Head of Marketing, Salesforce Switzerland

Six key areas to focus on to become an agentic enterprise and deliver strategic growth in 2026 and beyond.