As your organisation grows, your IT requirements grow too: you'll need to share your CRM data with colleagues, collaborate on sales initiatives, and access the latest information while you're on the move from a tablet, smartphone or other mobile device.
Running software systems in-house that can achieve all this is challenging for a large organisation with a dedicated IT department. For a small business? It doesn't bear thinking about.
But with a platform that helps you to develop mobile apps for your business as well as your customers, you can take advantage of ‘micro-moments’ of productivity throughout the day. By building employee smartphone apps targeted at specific tasks, companies worldwide are seeing huge efficiency savings – replacing a paper-based vehicle condition check with an app, for example, or approving a customer quote on a smartphone.
As your company grows, the CRM platform you use needs to grow too. Think about how important that is. Many small businesses use small business tools, but as they outgrow them they're forced to change software systems, alter their business processes and retrain their staff to use the new setup – with all the disruption and risk that this entails.
That's why it’s important that your CRM platform is scalable and extensible, with extra apps and features you can bolt on to provide the extra tools you need as you grow. The good news is that CRM runs best in the cloud.
That means it can be accessed easily from anywhere, and everyone in your business has the most up-to-date information about customers and deals at their fingertips. Best of all, no-one has to worry about installing, managing and updating software, because there is no software to worry about.
Salesforce Sales Cloud gives you multiple ways to build a platform for your company’s growth. The Salesforce AppExchange contains thousands of free and paid-for apps you can easily add to your CRM, providing extra capabilities such as invoicing, document signing and integration with popular applications such as Outlook. You can also create your own custom apps on the Salesforce1 Platform.