Tillväxtstöd scales rapidly with 5x more efficient sales

A scalable foundation supports expansion from start-up to 40+ employees.

Salesforce is a central part of Tillväxtstöd’s operations, bringing sales, customer management, internal communication, and partner relationships together in one connected environment.

Its flexibility allowed Tillväxtstöd to build the platform around its existing processes while creating a platform that could evolve alongside the business. Within eight months, Tillväxtstöd grew to more than 40 employees, with continued expansion planned.

Sales productivity increases 5x with more structured and automated processes.

Tillväxtstöd’s sales organization has a centralized view of customer activity and progress with Sales Cloud. Rather than relying on disconnected tools and manual processes, sales representatives can see where customers are in the journey, what action is required next, and which opportunities need attention. This visibility across the pipeline makes it easier for the team to manage growing lead volumes and ensure that important customer interactions are followed up consistently.

The team is automating recurring steps throughout the sales process, including lead distribution, movement between stages, follow-ups, and internal notifications. By reducing manual processes, Tillväxtstöd has freed up sales teams to spend more time communicating with customers and developing the specialist knowledge needed to support them. 

Salesforce also helps connect different parts of the organization, reducing the risk of information being lost between teams as customers progress through the process. 

With Salesforce and Tillväxtstöd’s established sales processes combined, the team can handle greater lead volumes and is up to five times more productive. 

A unified platform and standardized workflows support faster onboarding.

With Tillväxtstöd’s rapid expansion, the company wants to bring new employees into the organization quickly. Salesforce provides a unified platform and standardized workflows, allowing new team members to follow established processes from the beginning rather than having to learn multiple disconnected systems. This creates a more consistent way of working across the organization and allows new employees to become productive more quickly.

Connecting calls with the customer journey drives more consistent communications.

Tillväxtstöd has integrated its Enreach PBX solution with Sales Cloud, connecting customer calls with customer records and sales activity. Calls can be recorded and transcribed, while notifications and reporting flow through to Slack, giving teams the context they need without switching between systems.

This integration gives teams greater context when communicating with customers and makes it easier to maintain a complete view of the customer journey. By keeping information connected, sales and delivery teams can respond more efficiently, and customers can receive more consistent communication throughout the process.

Automation supports a better customer experience.

Tillväxtstöd is also using Salesforce Digital Engagement to automate selected customer communications and administration. For example, automated SMS reminders to help customers remember upcoming meetings and important milestones.

These types of improvements are small individually, but their impact increases as customer volumes grow. By automating repetitive tasks, the team can spend more time focusing on customers while maintaining a high level of service.

Slack keeps a growing organization connected.

With teams working across different locations, Slack provides a central channel for day-to-day communication and collaboration.

Sales teams can coordinate around individual customers and opportunities, while internal teams, external development companies, and Salesforce partners can collaborate through shared channels. With connected workflows, important updates and notifications, such as bug reports and system upgrade information, reach the right teams quickly.

A partner portal supports an expanding ecosystem.

Tillväxtstöd has built a partner portal on Experience Cloud where affiliates can register leads, follow the sales process, and coordinate with the Tillväxtstöd team. From the portal, information flows directly into Salesforce, creating a more structured handover between partners and internal teams.

Partners can also access relevant reporting and information about activity and results, providing greater transparency as the partner network expands. The portal is already being used by existing partners, with plans to expand the network further.

A strong foundation underpins continued expansion.

As Tillväxtstöd continues to grow, its focus is on making the entire customer operation increasingly connected. The next step is to integrate Salesforce with its booking, billing, and internal systems, allowing information to move efficiently between different parts of the customer journey.

Tillväxtstöd also wants to add greater automation with Agentforce. Potential use cases include AI agents to welcome website visitors and answer initial questions. The goal is to create a seamless journey from a customer’s first interaction, with human expertise retained where it matters most.

The company’s objective is not simply to automate more processes. It is to create an operating model where employees have the information, tools, and structure they need to deliver a consistent customer experience at increasing scale. And with Salesforce at the center of its customer operations, Tillväxtstöd has created a foundation that can support continued growth, new services, and an expanding partner network.