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Transforming Customer Engagement in Life Sciences: How Fresenius Harmonises its Commercial Ecosystem on a Unified Platform

Discover how Fresenius is reimagining customer engagement on a global scale with Salesforce. By uniting data, processes, and experiences across the enterprise, they are creating seamless interactions, empowering teams with real-time insights, and setting the stage for more personalised and meaningful connections in life sciences.

You will learn about:

  • Aligning multiple CRMs into a unified landscape
  • Leveraging self-service portals to enhance HCP interactions
  • Real-time coaching and insights with Agentforce Sales Coach
  • Change management and adoption best practices
  • Setting the benchmark for customer-centric digital transformation

Webinar Speakers:

  • Demen Selcan - Director, Life Sciences Go-To-Market at Salesforce
  • Kai Dins - VP, Global Head of Commercial Ecosystem & Enablement at Fresenius

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