The Forrester Wave™: Email Marketing Service Providers, Q3 2016
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Great customer relationships hinge on email marketing. It’s also the leading driver of ROI for digital marketers. It’s no wonder that marketing teams rely on email — and that finding the right one is so critical. Forrester Research analyzed and scored 10 top email marketing solutions, based on criteria most important to marketers, ranking Salesforce as a leader. Read on for more about email’s role in a “customer-obsessed” marketplace, including:
Email strategies of customer-focused teams
Major goals of email marketers, ranked
Top features as defined by email marketers
Discover how customer-focused teams are using email now — and why Salesforce’s tools were cited among those that lead the pack.
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