Personalization Pricing
Create 1:1 experiences for every customer
Choose the right personalization solution for your business needs.
Growth
Deliver relevant real-time recommendations across web and email to boost conversions
$
108,000
USD/Org/Year
(Billed annually)
- Web and email personalization
- Product & Content Recommendations
- Experimentation
Premium
Personalize across channels with AI real-time recommendations in mobile, web, and email
$
300,000
USD/Org/Year
(Billed annually)
- Web & email personalization
- Mobile app personalization
- Product & Content Recommendations
Salesforce Personalization
Scale 1:1 cross-channel personalization with autonomous, real-time decisioning & a unified customer profile
Request a Quote
- Web, email, and mobile app personalization
- Agentforce personalization decisioning
- AI objective based recommendations
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
Compare solutions & capabilities
Extend the impact of personalization with these related products.
Data 360
Starting at $108,000 org/USD/year (billed annually)
Unify all your data into a single customer profile to power personalized engagement at scale.
Marketing Cloud Advanced
Scale high growth companies with marketing automation on the world's #1 AI CRM
Marketing Service Cloud
Starting at $1,250 org/USD/month* (billed annually)
Create and deliver boundless personalized journeys across marketing, commerce, sales, and service.
Marketing Account Engagement
Starting at $ 1,250 USD/month* up to 10,000 contacts billed annually
Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account based marketing.
Service Cloud
Personalize support across self-service, your contact center, and the field with AI and real-time data on the #1 CRM.
Then, choose the Success Plan that's right for your business.
With resources, guidance, and technical support, our three levels of Success Plans help your business get more value from Salesforce and prepare your data for a future with AI.
Standard Success Plan
Set your company up for success with self-guided, always-on resources.
Included in all licenses
- Access to Knowledge Articles, documentation, and Trailhead
- Global Trailblazer Community
Premier Success Plan
Start strong and grow your business with expert guidance and expedited support.
30% of net license fees
- Expert guidance and product education
- Health checks and recommendations
- Access to 24/7 support for business-stopping issues
- Bundled with Unlimited Edition
Signature Success Plan
Get the most value from Salesforce with a proactive partnership and personalized experience.
Contact your account executive
- Designated Customer Success Manager
- Customer Success Score
- Proactive Monitoring and Key Event Management
- Fastest 24/7 support response times
Find your path to AI success with the right experts and apps.
Leverage Professional Services and Salesforce Certified Partners for the expertise, agents, and apps needed to unlock your data and secure long-term AI success. Depending on your unique needs, engaging one or both can maximise your ROI.
Professional Services
Realise value quickly and become self-sufficient with Salesforce.
Partners
Connect with agents, apps, and experts to build and grow your business with AI and Salesforce.
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Salesforce Personalization FAQ
Marketing Personalization is the practice of using data to deliver relevant and tailored brand messages to specific audiences. It takes into account a person's interests, demographics, and buying behavior to create a more personalized experience. Learn more in our marketing personalization guide.
Yes, Agentforce personalization decisioning helps marketers scale 1:1 personalization by autonomously delivering contextually relevant responses, content, products, and offers to each customer based on their profile and current context.
Yes, using Salesforce Personalization you can use any data in Data 360 to deliver hyper relevant, real-time product and content recommendations in Marketing Cloud, Service Cloud, Sales Cloud, and Agent Builder.
This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.