Customer acquisition is the art of recognizing people interested in your products and services, convincing them to make purchases, and building their loyalty. Businesses that develop a consistent, effective customer acquisition strategy achieve…

A service desk is the central nervous system that connects all your support resources with the people who need them. As your business grows, it becomes harder to manage all the requests you…

Every sale is an opportunity to build customer loyalty. When reps are ready to answer pre-purchase questions, address any concerns, and offer expert advice, customers know they’re in good hands. Building trust through…

While 61% of service professionals believe their organization addresses service issues proactively, only 33% of customers agree, according to Salesforce’s State of Service Report. This gap shows many businesses aren’t responding to customer…