Recent Stories

We spoke to customers, and analysed industry insights to discover what the future of Indian banking holds. Here’s what we learned.

Great digital experiences are key to enhanced customer engagement and greater brand loyalty in the post-pandemic era.

Learn how to use our Salesforce Customer Success best practices to maintain happy, healthy customer relationships and avoid the dreaded break-up talk.

As service organisations in India report increasing use of digital channels to offer customer support, how can they balance the pros and cons of each channel?

Emerging workplace culture trends are focused on flexibility, inclusion, and greater recognition. They help provide a delightful employee experience.

Companies are investing in data technology, and hiring more C-level data execs, than ever. So why do so many of them say they struggle to be data-driven?

User-friendly, automated IT helpdesks help in speedier problem resolution, enabling a more positive employee experience and increased productivity.

An in-depth guide to Customer Acquisition Costs: What it is, why it is essential, how to calculate it, how to reduce it, and how to drive growth.

As women salespersons become critical members in high-performing sales teams, Salesforce leaders weigh in on what makes female talent the key to sales success.

Industry leaders provide first-hand knowledge on how MSMEs can design the ideal sales automation strategy to quickly achieve greater efficiency.