Recent Stories

As the number of data sources marketers use rises exponentially, they must focus on unifying such data for quick, accurate decision-making.

Discover how generative AI is transforming customer service. Explore three ways it's reshaping the industry and improving customer experience.

We spoke to customers, and analysed industry insights to discover what the future of Indian banking holds. Here’s what we learned.

Great digital experiences are key to enhanced customer engagement and greater brand loyalty in the post-pandemic era.

Learn how to use our Salesforce Customer Success best practices to maintain happy, healthy customer relationships and avoid the dreaded break-up talk.

As service organisations in India report increasing use of digital channels to offer customer support, how can they balance the pros and cons of each channel?

Emerging workplace culture trends are focused on flexibility, inclusion, and greater recognition. They help provide a delightful employee experience.

Companies are investing in data technology, and hiring more C-level data execs, than ever. So why do so many of them say they struggle to be data-driven?

User-friendly, automated IT helpdesks help in speedier problem resolution, enabling a more positive employee experience and increased productivity.

An in-depth guide to Customer Acquisition Costs: What it is, why it is essential, how to calculate it, how to reduce it, and how to drive growth.