Chapter 1

6 ways CRM helps you grow your business.

Customer relationships are key to your organisation's growth, so you need to manage them as efficiently and effectively as possible. Here's how relationship management technology can help you be more connected to customers, improves business performance, and grows your company bigger and faster than ever:

1. Find the right customers.

Without a CRM system, 79% of all marketing leads are never converted to sales.”


You've spent time and resources attracting and generating new leads, but now what? Are they getting passed on to your sales team, and if so, do your reps know which opportunities are the hottest? Time is of the essence when you're small and growing fast. Make the most of your marketing tools — email, social, marketing automation — by connecting them to a CRM platform. Both sales and marketing will have a complete view of leads and prospects so they can create and target engaging communications to turn prospects into customers and reach key decision makers faster.