Introducing SMB Growth Kit - a connected platform to sell, serve, collaborate & strategise.*

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Salesforce CRM

The world’s #1 agentic CRM powers the Agentic Enterprise.

Attract more prospects, close more deals, and strengthen customer relationships by uniting sales, service, marketing, commerce, and IT on one integrated platform.

Surpass your business goals and exceed customer expectations with Salesforce.

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Resource

What is CRM?

Learn how customer relationship management software helps all your teams work together to put customers at the center of every interaction.

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Blog

Why CRM is essential for the Agentic Enterprise

Beyond data, it also gives AI agents the context and rules to get real work done.

Salesforce Starter Suite
Starter Suite

Try our all-in-one CRM - free for 30 days

The CRM that brings your business together, with marketing, sales, service, and commerce — plus AI that helps automate work as you grow.

Built for the long innings. SMB Growth Kit from Salesforce.
Introducing SMB Growth Kit: One Connected Platform for Growing Businesses

Uniquely built for India's growing businesses, the new SMB Growth Kit helps you sell faster, collaborate smarter and make confident decisions. Live in just 4 weeks!*

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Build relationships with a single, shared view of every customer.

Empower employees to deliver more personalised experiences with a holistic view of every interaction across every department. Turn data into context and workflows into intelligence — all in one place.

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Simplify handoffs from agents to employees with agentic AI.

Take action faster by giving employees and AI agents the foundation they need to work seamlessly and efficiently across every part of your business.

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Find solutions tailored to your industry and business size.

Get CRM solutions built on over 25 years of experience, best practices, and industry-specific needs for healthcare, retail, high tech, the public sector, and many more.

Agentforce

Drive productivity and personalisation with agentic AI that works across your entire CRM.

Sales Cloud

Accelerate growth and boost productivity with built-in AI — from lead management to forecasting to closing deals.

Service Cloud

Transform service to improve customer experiences and engagement with streamlined processes, automation, and service operations.

Marketing Cloud

Win customers. Engage efficiently. Grow revenue. Build long-lasting relationships by infusing AI into your marketing.

Commerce Cloud

Simplify everything from setting up your digital storefront to driving sales on any customer touchpoint with native AI and automation.

Salesforce CRM frequently asked questions

Yes. Salesforce CRM offers AI-powered, customer relationship management (CRM) software that makes it easier for companies to build customer relationships, be more productive, and increase efficiency. This helps businesses of all sizes and in all industries conect with customers and prospects at scale.

Salesforce CRM brings together all your data onto one integrated platform that unites your sales, service, marketing, commerce, and IT teams with a single, shared view of your customer.

Yes. Salesforce is an online CRM, also known as a cloud-based CRM. It is a Software as a Service (SaaS) platform, which delivers applications over the internet. As a cloud-based CRM system, all platform hosting and maintenence is performed by Salesforce, eliminating many of the costs and responsibilities involved in maintaining CRM infrastructure and security management.

The best CRM software depends on your business size, goals, and industry. Salesforce CRM is a leading choice for businesses across industry verticals in India, offering AI-powered sales, service, marketing, and automation capabilities that scale as your business grows.

CRM software helps Indian businesses manage customer relationships, streamline sales processes, and improve customer service, all on a single platform. It also provides data insights that support faster decision-making and business growth.

CRM software pricing in India varies based on features, number of users, and business requirements. Salesforce offers flexible pricing plans that allow businesses to choose solutions that fit their budget and scale over time.

There are a variety of Salesforce CRM pricing options. You can also view all Salesforce product pricing here.

Salesforce is built to be a scalable and customisable CRM, so that it can meet the needs of businesses across all sizes, stages, and industries. Salesforce provides enterprise CRM options, as well as CRM for small businesses and CRM for startups.

Small businesses benefit from CRM software that is easy to use, scalable, and supports sales automation. Salesforce CRM provides SMB-friendly solutions with AI-driven tools, customisable workflows, and integrations to help growing businesses succeed.

Yes, Salesforce CRM is designed to support startups and SMEs with flexible, cloud-based solutions that grow alongside the business. It helps manage leads, automate repetitive tasks, and deliver personalised customer experiences.

Salesforce CRM can be customised and integrated with ERP, accounting, and business applications to support GST processes, compliance requirements, and India-specific workflows. Its flexible platform enables organisations to adapt the CRM to their operational needs.

Salesforce was built to be easy-to-use by all employees across your entire organisation. Salesforce has an intuitive interface, which lets you interact with Salesforce CRM through conversational AI, the way you would speak to a colleague. With Trailhead, Salesforce's free online learning platform, anyone can learn in-demand skills, earn resume-worthy credentials, gain CRM certification, and connect to new career opportunities.

There are many CRM features that benefit businesses. Some of them include contact management, collaboration tools like Slack, automation, analytics and reporting, AI (Artificial Intelligence), customisation, integration, cloud-based mobile accessibility, flexibility, and the ability to scale as you grow.

CRM benefits companies in many different ways. Some of them include more productive sales teams, a single view of the customer, actionable analytics and data dashboards, customer-centric automation, proactive customer service interactions, simplified collaboration, increased productivity with artificial intelligence (AI), integration with your existing business apps, access to your information from anywhere, scalability for growth, and security you can trust.

Read about Salesforce CRM customer stories here. Salesforce is used by companies of every size, stage, and industry around the world, providing many CRM examples by successful businesses across sales, service, marketing, commerce, IT, and more.

Salesforce is a sales CRM that helps teams sell faster, smarter, and more efficiently. Sales Cloud is part of the #1 agentic CRM, which empowers sellers, sales leaders, sales operations — and even partners — with data from any source and built-in trusted AI. With Salesforce, sales organisations can engage buyers, improve productivity, close deals faster, and grow revenue with sales software on the most complete platform for sales.

In addition to sales, Salesforce also offers CRM for Marketing (Marketing Cloud), CRM for Service (Service Cloud), CRM for Commerce (Commerce Cloud), CRM for Data (Data 360), and more. Salesforce CRM and apps provide one single source of truth with the most up-to-date customer information, helping strengthen the customer relationship at every point of the the customer lifecycle.

Sales Cloud is just one part of Salesforce CRM, which is built to be used by teams across your business, including Service Cloud, Marketing Cloud, Commerce Cloud, Headless 360 platform for IT, Data 360, and more. Salesforce brings your teams together with a consolidated view of customer data, empowering you to nurture relationships with your clients and leads.

CRM apps like Marketing Cloud helps businesses manage and optimise marketing efforts with current and potential customers. It enables businesses to create, automate, and personalise marketing campaigns using email, social media, mobile messaging, advertising, and web channels. Marketing CRM, together with marketing AI, utilises your customer data to create personalised communications aimed at growing lasting customer relationships to boost customer retention and revenue. Combined with CRM for sales, service, commerce, data, and IT, CRM marketing gives you access to unified customer profiles, rapid audience segmentation, content creation, campaign management, analytics, and customer journey mapping.

Yes. Salesforce is built for CRM integration, making sure that your business is able to share data across internal and external applications. Salesforce's MuleSoft is a unified platform that provides businesses with the essential building blocks for connected experiences, products, and services.

With Salesforce CRM, you can integrate all of your data, systems, or AI models, and automate any task or process to transform your business and drive real value. AgentExchange is a robust SaaS marketplace, where Salesforce partners build custom apps that can be used with your Salesforce CRM.