Make every marketing moment count.

Win customers. Engage more efficiently.
Build lifelong trusted relationships.
All with data-first digital marketing.
And industry leading automation software.
 
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Make your spend go further with Marketing Cloud.

 

Unlock customer value with data.

Use a single source of truth to deliver data-driven interactions that truly benefit your customer — and your business.

Personalise every moment in real time.

Meet customers in the moment with real-time data across channels and teams.

Automate engagement across channels.

Save time and spend with automated engagement across email, web, mobile, and more.

Optimise performance and spend.

Get the insights you need and the outcomes you want with unified, AI-driven analytics.
 
 

Every moment counts. Your data has to keep up. With digital marketing software from Salesforce, it can.

Whether you’re looking for enterprise-level email, marketing automation, digital advertising, data management, analytics, or anything else, Salesforce has you covered.
 

Put your customer first in your marketing.

Inspire action and loyalty by humanising every moment, for each customer. Power every interaction with AI from ad to account-based marketing, email to ecommerce, social to service, and more.

Get a 360-degree view of every customer.

Know your customers and engage them in new ways with relevant messaging by connecting all your data.

Use a fast, flexible, and scalable platform.

Move at the speed of your customer with real-time insights and optimise performance with actionable analytics.

Better understand and act on your customer data with Marketing Cloud Customer Data Platform.

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Treat your customers like you’ve known them for years.

 
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Know your customers better than ever before.
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Personalise every moment in their journey with your brand.
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Adapt your campaigns as you go to improve performance.
 

Check out Salesforce's products for marketers.

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Ankit Rai, Head of Retention / CRM / CVM, Lyca Mobile

“Through Salesforce, we’ve achieved ‘CISS’ – contextual customer communication, immediate order fulfilment, clear audience segmentation, and rapid scaling up of campaigns.”

Ankit Rai | HEAD OF RETENTION / CRM / CVM, LYCA MOBILE
 
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Join the world’s most innovative brands.

 
 
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Something for everyone

Digital solutions for digital-first marketers.

 
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Salesforce CDP

Unify, segment, activate, and analyse all your data with a customer data platform.
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Marketing Cloud Personalization

Deliver real-time, 1-to-1 customer experiences at every touchpoint.
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Journey Builder

Build customer relationships with personalised marketing and customisable journeys.
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Marketing Cloud Account Engagement

Unite marketing and sales on a single platform for B2B marketing automation.
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Marketing Cloud Intelligence

Use one platform for all your marketing data, investments, KPIs, and decisions.
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See why Salesforce leads the way.

 
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Gartner names Salesforce a Leader in the 2021 Magic Quadrant for Multichannel Marketing Hubs.
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Nucleus positions Salesforce as a leader in marketing automation.
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Forrester cites Salesforce a Leader in The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021.
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Marketing Resources

Get marketing resources to build great experiences — and your career.

 
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Report

8,200 marketers weighed in on what's working — and what's not in the seventh State of Marketing report. See what they said.

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State of Marketing 8th Edition
Marketer's Field Guide

Guide

Get the comprehensive guide to marketing across all channels — in any stage of the customer lifecycle.

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Get the Marketing Field Guide for the Customer Trailblazer.
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Guide

Get insights from over 8,000 global consumers and business buyers on customer engagement.

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State of the Connected Customer (2019)
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Explore the latest in the marketing industry with Salesforce

 
 
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Salesforce+

Learn how to personalise customer experiences with Customer Data Platform.

 
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Product Release

Check out the latest Marketing Cloud innovations.

 
 

Have questions about your Marketing Cloud and automation solution? Let’s chat!

Ask about Salesforce products, pricing, implementation, or anything else.  Our knowledgeable reps are standing by, ready to help.  
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Frequently asked questions (FAQ)

What is marketing automation software?

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. Its goal is to improve the efficiency of your sales funnel, from lead to sales readiness.
Marketing automation allows businesses to develop leads, deliver sales, and nurture existing customer relationships while improving efficiencies and reducing reliance on manual task handling.
Marketing automation can help you align your sales and marketing teams, deliver higher quality leads and personalise your customers journey through smarter use of your data. Explore Salesforce Marketing Cloud to learn more about the benefits of marketing automation.
 

Email Marketing from Salesforce

Businesses of any size can grow with professional-level email marketing from Marketing Cloud. Even small businesses can use marketing automation that will help bring in new customers and nurture the ones they already have, without an army of marketers. Plan, personalise, and optimise the customer journey, know your customers better, and measure your results so you can maximise your marketing budget with email marketing from Marketing Cloud.
 
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