Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration of the timeline of icons from lead to customer, on a gradient purple and blue background.

Blog

What’s the Best Way To Follow Up With a Sales Lead?

A smart lead follow-up strategy is the difference between a closed deal and a missed opportunity — here's how to get it right.

Illustration of an AI harness with icons of tech in a blue circle and dark blue background.

Blog

What Does an AI Harness Have To Do With Growing Business?

An AI harness sounds technical, but it's really just managing your agents.

Dreamforce concert with spotlights and stage, crowd view.

Blog

Behind The Dreamforce Music: Artists Over the Years Supporting a Good Cause

From Metallica to P!nk, take a look back at the biggest Dreamforce musicians who've taken the stage for a big cause.

A marketer using a marketing agent with promotional messaging icons on a laptop with a blue border.

Blog

Meet Your Digital Teammate, Piper: Spotlight on Marketing Agent

Meet your Marketing Agent, the AI teammate turning a one-person team into a full campaign engine.

WOman at desk with sales AI agent in business setting with icons on screen.

Blog

Meet Your Digital Teammate, Hunter: Spotlight on Sales Agent

Meet Hunter — the AI teammate that fills your pipeline while you focus on closing.

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