Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

An illustration of a laptop on a desk with icons circling around it showing online business ideas on blue/teal background.

Blog

25 Online Business Ideas For All Your Commerce Needs

From candle shops to consulting gigs, these online business ideas show you exactly how to turn a spare evening into a real storefront.

Person working on desktop computer with AI email assistant interface, representing artificial intelligence, smart email management.

Blog

AI Inbox Management: This Is Now a Thing

AI inbox management turns your most dreaded daily task into an advantage — here's how small teams are organizing their emails.

Illustration of a farmer growing emails in a garden.

Blog

How To Grow Your Email List (Without Spending a Fortune)

Growing an email list doesn't take a big budget — just the right moves, made with the right tools.

Smiling Latin designer contacts client about online order in fashion shop.

Blog

What is White Label All About? Benefits, and Examples

Here's how to make a white-label model‌ work for your brand.

Illustration of a newspaper and magnifying glass on a blue background, signifying paid search.

Blog

Thinking of Paid Search For Your Startup? We’ve Got Tips

If you’re considering paid ads, consider these tips.

Enter a valid e-mail address

Select your Country

Select a state/province

Select a state/province

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.

New to Salesforce?

About Salesforce

Popular Links