Juggling the massive amounts of relevant data is no simple feat, which is why the best predictive marketing platform is built on the most respected customer relationship management (CRM) system in the world. Marketing Cloud takes the reliability, security, and power of the award-winning Salesforce CRM platform and combines them with predictive modeling. The end result is a solution that automatically tailors your content to match your clients.
To do this, Marketing Cloud relies on advanced artificial intelligence, in the form of Salesforce Einstein. Salesforce Einstein acts as your company’s personal data scientist. It gathers data, learns as it goes, and can even perform various tasks autonomously. However, unlike a data scientist, its data analysis capacities are virtually limitless. With Einstein, you can discover customer insights, see recommendations for next steps, and predict outcomes with a high degree of accuracy. Einstein is at the heart of Salesforce predictive marketing.
Likewise, Marketing Cloud includes the Salesforce Personalization Builder. Personalization Builder incorporates Einstein’s predictive analytics capabilities to create 1-to-1 customer interactions across email, mobile apps, and websites. Work with your customers to deliver marketing that does more than just invite. Inspire them with targeted content based on their own behavior, and you’ll never have to worry about how to connect with your customers.
Salesforce predictive marketing analytics gathers more data, forecasts more accurately, and helps you build stronger customer relationships than any other solution.