Mobile is everywhere today. And now something that’s not so obvious: In many corporations, thinking hasn’t caught up with how much mobile has changed the way we work, sell, and collaborate with others.
A mobile selling environment is far more than putting a cell phone in the hands of every member of your team. It’s about understanding and embracing a completely new way of doing business.
The adoption rate for mobile is staggeringly high. One estimate states that almost three quarters (72.6 percent) of internet users will access the web solely via their smartphones by 2025, equivalent to nearly 3.7 billion people. In our digital era, everyone is able to carry a supercomputer in his or her pocket that connects wirelessly to everyone else in the world.
Beyond phones, mobile in sales includes tablets, wearable tech, and the web- and cloud-based applications that enable real-time order management and data storage for sharing and collaborating. And there is good reason to be excited for all this mobility.
At a recent Salesforce leadership presentation, a senior team member showed that sales reps today are 31% more productive when connected to mobile. What would you do with 31% more sales this year?
Fully embracing mobile means more than just accepting big changes in the way you work. It also means learning how to deal with resistance to change that you’ll encounter along the way. There are four kinds of resistance to mobile you have to overcome: structural, operational, cultural, and personal.