As a business owner, you should strive to automate as many processes as possible. With automation, your company can move faster and make fewer mistakes. With automation, nothing slips between the cracks. With automation, your business doesn’t wait on your people, and your process keeps marching forward. Automation is the not-so-secret weapon that can scale your business. If it can be automated, it should be automated. There, I said it.
When you liberate your employees from boring and repetitive tasks, they are free to focus on the things that add value to the business and move it forward. Though every department can benefit from automation, the sales department stands to gain the most. Your sales teams must be responsive to customer needs and proactive with outreach. Your sales teams are the face of your company, and when they make a mistake, it sends the wrong signal to your would-be customers. The busier your team is with mundane tasks, the slower and more error-prone they’re going to be with important ones. Whether it's responding to new prospects, getting discounts approved, or confirming appointments, automation will make your sales teams more effective.
And while automation is one of the most powerful tools in the enterprise arsenal, it’s not as prevalent as it should be. That’s why I want to address the two most common objections I hear when I ask executives about what’s keeping them from automating their business.